Responsibility Summary: The Assistant AD for Communications and Marketing is responsible for all aspects of internal and external communication and promotion of the Menlo College Athletics Department. This individual is responsible for organization and administration of sports information and marketing core competencies to continue growth and awareness of the Menlo Athletics brand and its student-athletes. Additionally, this person directly manages the Sports Information and Game Operations Directors and all student interns.
This is an exempt position.
Develop, grow, enhance and actively implement social media strategies to increase Menlo Athletics footprint both digitally and at home athletic events.
Serve as the primary marketing contact for all 16 NAIA Varsity Sports and emerging sports.
Serve as the primary Sports Information contact for a minimum of one sport per athletic season.
Duties to include but not limited to: Updating rosters, creating game day programs, conducting pre and post-game interviews, writing and distributing press releases internally and with local media members, updating rosters and statistics, actively managing event-day Sports Information staff, producing live web streaming and performing play-by-play broadcasts as needed, maintaining and operating StatCrew, PrestoSports, and Dakstats statistical software, setting up live statistics for every home contest, creating and disseminating pregame and postgame informational graphics, managing coach and athlete bio information, nominate coaches and student-athletes for preseason and postseason awards, serve as a liaison to the conference office.
Produce, edit, design and maintain weekly communications with Menlo College Community and external community to inform of upcoming events and contests
Actively participate in planning, development, and implementation of short and long-range Athletics marketing and corporate relations strategies, working closely with the staff and AD.
Manage and supervise Sports Information Coordinator; student employees and interns; and employees responsible for game-day operations including, statisticians, broadcasters, photographers, and public address announcers.
Process all local media interview requests and inform media of all major happenings, upcoming events and points of interest.
Responsible for updating record books and student-athlete and coaches’ bios in a timely manner for assigned sports.
Responsible for maintaining statistical archives for assigned sports.
Work closely with Game Operations contact to properly staff and manage all home contests
Develop and coordinate the execution of strategic marketing plans for all sports with an emphasis on increasing attendance and enhancing in-game promotions to maximize the fan experience.
Assume overall responsibility for all in-game marketing and promotions for home athletic events, including but not limited to: the production of timeline and PA scripts, operation and production of LED scorer’s tables, organization of in-venue music and activation of sponsorships
Conceptualize and create/outsource all print and digital marketing collateral for the department
Oversight of varsity sport social media platforms.
Assist in coordinating all special events: OAKtoberFest, Athletics Hall of Fame, Vegas Night, End of Year Banquet, etc.
Recruit and manage student-driven marketing team to assist with the development and execution of marketing plans.
Serve as a manager for Director of Game Operations and Sports Information Coordinator and all interns and staff therein.
Others duties as assigned by Athletic Department Administration
Bachelor’s degree from an accredited college (preferably in sports marketing, media relations, marketing or journalism)
At least 4 years of experience working in an intercollegiate athletic department
Strong written and oral communication, organizational and interpersonal skills
A basic knowledge of current NAIA rules and regulations
Proficiency in industry-standard statistical platforms
Proficiency in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator
Knowledge of marketing, promotions and social media best practices
Professional and enthusiastic attitude
Passion for intercollegiate athletics
Creative and innovative thinker
Availability to work nights, weekends, and holidays
ABOUT MENLO COLLEGE
Menlo College is a tight-knit community of exceptional, involved people. Faculty members teach and mentor from their perspectives as scholars, entrepreneurs, managers, and community leaders. Menlo College attracts students from all over the world, young adults who are committed to learning, playing intercollegiate sports, starting and leading organizations, and volunteering in the community. The campus is located 30 miles south of San Francisco in Silicon Valley – one of the world’s most entrepreneurial and innovative locations. Silicon Valley is renowned as an innovation incubator overflowing with opportunities for experience-based learning.
In support of experiential learning, all business majors at Menlo College are required to complete a 6-unit internship prior to graduation. Psychology majors are also strongly encouraged to complete a for-credit internship. The Menlo College Internship Program is designed to help students apply the knowledge and skills they gain in the classroom to professional settings.
Menlo College is consistently included in lists of America’s best colleges, including citations by the U.S. News & World Report and the Princeton Review. AffordableCollegesOnline.org (AC Online) has brought additional recognition to the quality of the Menlo College experience: AC Online named Menlo as one of the 4-year colleges in California with the best lifetime return on investment (ROI). For more about Menlo College, please visit www.menlo.edu.
All prospective Menlo College employees are required to satisfy a criminal background check.
Menlo College is committed to a firm policy of equal employment opportunity.
Internal Number: Assist Athletics Dir
About Menlo College
Menlo College is a four-year private, coeducational, independent college centrally located between San Jose and San Francisco in the heart of Silicon Valley. We have approximately 700 students; 80% live on campus creating a distinct community made up of students from 23 different countries with an array of ethnic and socioeconomic backgrounds.Our education affords the students the environment to prosper in a highly personalized setting where the student to teacher ratio is 15:1. Also, students can extend learning outside the classroom through our exciting internship opportunities. Students flourish with our emphasis on experiential classroom learning and ?real world? exposure.Recently, Menlo College was reestablished as a business school with a mission "to develop future leaders through a liberal arts-based business education that integrates academic study and fieldwork in a Silicon Valley environment unmatched in its potential for innovation."Menlo College is a four-year private, coeducational, independent college centrally located between San Jose and San Francisco in the heart of Silicon Valley. We have approximately 700 students; 80% live on campus creating a distinct community... made up of students from 23 different countries with an array of ethnic and socioeconomic backgrounds.Our education affords the students the environment to prosper in a highly personalized setting where the student to teacher ratio is 15:1. Also, students can extend learning outside the classroom through our exciting internship opportunities. Students flourish with our emphasis on experiential classroom learning and ?real world? exposure.Recently, Menlo College was reestablished as a business school with a mission "to develop future leaders through a liberal arts-based business education that integrates academic study and fieldwork in a Silicon Valley environment unmatched in its potential for innovation."