Essential Functions: Job Purpose:Develops and implements strategies that strengthen existing digital channels (website, email, social media) and programs of the Office of Alumni Relations and Wayne State Alumni Association. Develops new and unique digital programming designed to engage diverse alumni audiences and bolster their connection to the university. Establishes and maintains the brand voice of the Alumni Association on digital platforms and ensures that communications and engagement activities align with measurable goals. Reports to Director, Strategic Alumni Initiatives.Essential Functions:Creates and implements unique digital alumni engagement programs including webinars and virtual events via social media and other channels and platforms. In addition to creating original programs, manages and promotes the offerings of the Active Learning Classroom webinar platform. Coordinates and executes social media strategies for all Alumni Association channels. Ensures coordination with schools and colleges, Annual Giving, Development Communications, and the main university channels. Develops strategy to engage social media ambassadors. Recruits, activates and manages those ambassadors. Provides communications and digital marketing support for engagement and development activities including, but not limited to, broad-based alumni events, regional alumni networks, school and college events and campaigns, Alumni Day of Service and Giving Day. Provides strong project management of marketing communications campaigns for various clients and audiences. Creates content for and maintains alumni.wayne.edu website.Knowledge, Skills and Abilities:-Demonstrated knowledge of and effective use of social media tools and communication campaign success. -Knowledge of Content Management Systems and web coding preferred. Knowledge of platforms, including but not limited to, Delivra, WISR, Survey Monkey, Qualtrix. Technical knowledge of enabling livestreaming using various platforms incuding YouTube, Zoom and Microsoft Teams. -General understanding and interest in Alumni Relations' best practices and general operations.-Positive and collaborative professional philosophy recognizing that this position is integral to the achievement ofthe Office of Alumni Relations' goals and objectives.-Ability to communicate clearly, concisely and professionally both orally and in writing. Strong interpersonal skills are a must. -Ability to manage several projects simultaneously, prioritize and plan work activities while meeting respective deadlines. Strong organizational and time-management skills.-Ability to evaluate, interpret, and present complex information effectively in professionally prepared documents or presentations. Must possess a demonstrated attention to detail in order to achieve a high degree of accuracy.-Proficient in the use of complex administrative systems software, preferably in the higher education environment. Proficient with Microsoft Office suite, especially Word and Excel and social media platforms such as Facebook, Twitter and Instagram. -Independent and innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations. Experience researching topics to gain knowledge and understanding when information gaps exist.-Ability to collaborate effectively with colleagues within the division and other units to gain full understanding of the project and desired outcome; ability to produce high quality and consistent results with assistance of team members; provide support to teammates when tackling complex projects.
Qualifications: Education:Bachelor's degree. Graduation from an accredited college or university with a Bachelor's degree in Marketing, Communications or related field. Experience:Experienced (minimum 2 years of job-related experience)Minimum of 2-3 years of experience in digital marketing or communications. Higher education or alumni experience preferred.
Internal Number: 76_208064
About Wayne State University
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.