We are looking for a Marketing Automation Developer with the experience and desire to help design and optimize the Marketing Automation solution which is underpinned by a core stack consisting of Pardot and Salesforce. In collaboration with our Digital Marketing process experts, we want someone who is passionate about building the tools to allow us to deliver great client engagement.
We want an knowledgeable developer who is both creative and analytical, an individual who is able to understand and articulate business challenges and /or ideas, explore them and implement the functionality safely into the Salesforce / Pardot production environment.
Working closely with business stakeholders such in Marketing, Events and Sales, you will create, develop and maintain marketing systems that increase and improve client engagement.
As an experienced developer, your integral role within the Marketing Automation team is to focus on the technical development and maintenance of systems. You will be involved in various aspects of the delivery of projects, from joining workshops to working with marketers to scope enhancements or new project concepts, delivery plans and supporting the team to provide solutions.
We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 4,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.
We moved into our new HQ in the City of London in 2018. We're close to our clients, in the heart of the UK's financial centre. We offer flexible working appropriate for a client solutions focussed role.
Distribution Technology creates and supports the applications used by our Sales, Marketing and Client Servicing teams. Our technology footprint includes applications and systems, split between vendor and in-house developed, all designed with the common objective of being digitally and data driven. Not only do we rapidly respond to the demands of the external environment and those of our stakeholders, the Distribution Technology team is strategically positioned to deliver innovative solutions.
You will work in a vibrant environment with clever minds that work on a variety of large projects. You will strive to build strong relationships with our nearshore delivery partner and drive improvements across every aspect of solution delivery, including solution analysis, design, technical development and implementation, stakeholder engagement, and roll-out.
What you'll do
Working closely with business stakeholders such in Marketing, Events and Sales to develop and configure working software which delivers real business value
Capture and analyse Pardot and associated technology requirements which can be quickly delivered using Agile delivery processes and tooling
Discover and playback innovative functionality and potential new ways to realise additional business benefits
Engage actively in Agile planning including story refinement, demos and retrospectives
Continually look for ways to improve your own skills and experience
Help us support other team members to improve their own software development skills
Assist us with the role of Scrum Master if required to do so
The knowledge, experience and qualifications you need
Experience of delivering working end to end solutions using Pardot and Salesforce Sales Cloud.
Configuration of Pardot and its integration with supporting MarTech platforms, including but not limited to, Salesforce, CMS (EpiServer preferable), CDP (Tealium), BrightTalk, Events Management Platforms.
Ability to build custom integrations and user interfaces using Pardot API
A solid understating of global marketing preferences and GDPR
Knowledge and experience of building custom landing pages, custom email templates (HTML & CSS), workflows and automations, advanced lead nurturing and segmentation, A/B testing and optimization strategies.
A good understanding behind the principles and best practices of Salesforce data modelling, interface design, code development, and testing, and you can apply these principles in real-world dev environments.
Knowledge and experience of development tools, frameworks and programming languages, specifically required for Salesforce change delivery
Knowledge and experience of contributing to the development of technology solutions, both in house developed bespoke applications and commercially available off the shelf solutions
The knowledge, experience and qualifications that will help