Reporting to the Group CMO, to develop and lead the strategic plan for CRM, analytics and consumer research as the key part of overall group business and marketing transformation journey that increases the value of customer relationships and bring in additional business opportunities for the Group.
Develop new, innovative CRM engagement platform and programs to maximize business synergy among group's different channels, products and marketing objectives to build profitable, long-term customer relationships from leads generation, acquisitions, cross-sell/up-sell to referrals.
Serve as business owner for technology projects necessary in development of CRM. Partner with IT team and vendors to develop and implement CRM system roadmap to support the needs of the business regarding data hygiene, campaign management, database analytics, business intelligence and related functions.
Manage market and customer research to provide learnings and insights to the brands.
Lead, develop and execute the design and implementation of customer segmentation system and targeting for each of the brands.
Develop and manage targeted relationship marketing campaigns and programs. Work with marketing and channel teams to execute the programs to maximize ROI while increasing customer value.
Degree or above
Minimum 12 years' relevant experience, previous experience in similar head of CRM role with capability and experience in development CRM platform from scratch with track record in achieving positive business results
Solid technical knowledge of CRM and analytical systems
Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders
Excellent interpersonal and communication skills
Excellent command of English and Chinese, Mandarin is an advantage
We offer competitive remuneration including career prospects to the right candidate. Interested parties please send detailed resume with availability, current and expected salaries to Human Resources Department, Convoy Global Holdings Limited, 39/F Lee & Man Commercial Center, 169 Electric Road, North Point, Hong Kong or by clicking the Apply Now button and upload your CV and cover letter.
(All applications will be treated in strict confidence and used for recruitment purpose within Convoy Global Holdings Limited only. All applicants are kept on file one year from the date of the application.)