Marketing Manager - Skin Care and Sun Care (North America)
May 10, 2020
Marketing Manager - Skin Care and Sun Care (North America)-2000697 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team--especially from within, through an emphasis on lifelong learning and development.
And we are constantly striving to become an even better place to work. BASF has been recognized as a 2020 Best Employer for Diversity by Forbes . We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!
Marketing Manager - Skin Care and Sun Care (North America) (2000697) - Florham Park, NJ
Where the Chemistry Happens
We are seeking a professional like you with a strong blend of strategic marketing and technical expertise to lead, execute and implement marketing initiatives for our Skin Care galenics and Sun Care portfolio and market segments in North America. This is a strategic growth portfolio with significant exposure. Our global R&D teams create innovative ingredients and concepts for products that deliver performance with compelling sustainability stories.
In this role, you will demonstrate your market acumen to focus specifically on developing and driving market insights, new product commercialization and product positioning, value communication and promotions, building innovation pipelines, and customer marketing activities to generate new business development. Managing and developing deep relationships with key stakeholders and cross functional team members will be critical to your success as you support and articulate BASF capabilities, work with sales to incorporate customer needs and requirements, and proactively respond to market developments. The focus areas of this role will be approximately 60-70% skin care and 30-40% sun care.
This role could require domestic travel up to 25% (international travel based on specific business needs).
Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent
Formula for Success
Leveraging your education in Biology, Chemistry, Cosmetic Science, or Marketing, you will lead North America innovation and business development for BASF Care Chemicals' large portfolio of skin care galenics and UV filters ingredients.
Drawing on your entrepreneurial skill and business acumen, you will own the end-to-end innovation process for skin care and sun care ingredients in North America, from generating market insights, validating insights with sales and technical, to business case development, launch, and post-launch activities and tracking.
Utilizing your regional market knowledge, you will advocate for North America customer innovation needs as part of the global innovation community.
New Business Development
As the organization's expert on the regional skin and sun market, you will train the sales team and support customers on the application and use of the existing portfolio to drive new business development opportunities, in coordination with technical service.
Drawing on your understanding of market trends, you will collaborate with application technology to incorporate trends into relevant marketing and technical concepts, creating timely and relevant sales tools to support portfolio selling.
Your strong written communication and interpersonal skills will be an asset as you write and guide external communications, and represent BASF at customer visits, tradeshows, and other events.
Utilizing your market segment knowledge and experience, you will guide the organization, including business leadership, on the trends in the North America skin and sun care market, providing quarterly consumer trend updates, customer growth, market segment growth, and competitive dynamics, leading to insights that facilitate solution selling.
Demonstrating your cross-functional and global collaborative ability, you will work with key stakeholders from product management, sales, global product development, and your peers in marketing to develop, implement, and communicate a North America Personal Care Sun Care strategy that utilizes our assets, guides long-term R&D priorities, influences external collaborations, achieves sales targets, and positions BASF as the skin and sun care ingredient supplier of choice.
Create Your Own Chemistry: What We Offer You
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you--the whole you--in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.