Description: The Marketing and Communications Manager is responsible for three major functional areas for the Texas Psychological Association (TPA): general marketing, communications, and branding; publications; and TPA’s website and other electronic communications technology. The Marketing and Communications Manager will also be responsible for the same functional areas for the Texas Psychological Foundation, on a lesser scale.
FLSA Category: Exempt
Location: Remote (Austin, TX)
Reporting: Reports to the Executive Director
Salary: Commensurate with experience; health insurance provided; 3% Simple IRA match
Manage the redesign of TPA’s website; help build a new digital TPA; improve the usability, design, and content of TPA’s website
Develop and implement a marketing and communications plan; create an ad sales strategy to improve non-dues revenue
Recommend marketing and promotional strategies, and coordinate creation and production of marketing/promotional material; write original material when necessary
Manage online brand to raise brand awareness; devise strategies to drive online traffic to website
Ensure the website contains accurate and up-to-date information
Work closely with the Public Relations Consultant; serve as a liaison to the Marketing Task Force, Public Education Committee, Texas Psychologist Editorial Board, and other relevant committees: host virtual meetings, prepare agendas, and prepare minutes
Work closely with the Government Relations Consultant to craft advocacy messages, including the design of legislative presentations and one-pagers
Produce content for and develop weekly newsletter
Develop content for and manage all social media accounts
Copy, edit, and proofread all materials
Develop and maintain industry relationships; evaluate participation in trade shows or other exhibitor opportunities; create promotional materials that reflect TPA’s mission and purpose
Support the marketing work of the convention planner
Assist on-site with the annual convention, typically held in November of each year
Assist in the planning and execution of legislative lobby days
Other duties, as assigned
Qualifications: Bachelor’s degree or higher required. Degree in communications, journalism, marketing, or public relations preferred. A minimum of 5 years of association experience required. Strong understanding of association marketing concepts, strategies. and best practices. Must have excellent written and verbal communication skills. Experience using Your Membership preferred.
Telecommuting is allowed.
Additional Salary Information: Health insurance provided; 3% Simple IRA match
About Texas Psychological Association
TPA’s mission is to represent and enhance the profession of psychology in Texas, while promoting human health and welfare through education, science, and practice. TPA’s membership is comprised of more than 1,000 practicing psychologists and graduate students in Texas.
Founded in 1947, TPA is looking to shake things up to attract a new generation of members and support the changing delivery methods of mental health services. TPA staff work collaboratively as a team and share a desire to advocate for its members.