The Institutional ETF Marketing Manager plays a lead role in building and growing the US SPDR ETF institutional business through strategy and execution of the marketing plan. In this role you will be responsible for developing the institutional marketing strategy and work with the wider marketing team to deliver all marketing tactics including advertising, brochures and other collateral, email, events, public relations plans and websites. You are passionate about trends in the industry, innovation and new thinking. Communication channels include print and digital media, interactive experiences and video/audio scripts. As part of the US SPDR Marketing team you will enjoy working with colleagues across Distribution, Capital Markets, Product and Strategy to ensure a differentiated strategy, positioning and content program is put in place with a goal of growing market effectiveness.
RESPONSIBILITIES AND EXPECTATIONS This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the institutional marketplace. You will deliver campaigns, content marketing and thought leadership programs from strategy through execution, measurement and refinement. You will bring organizational skills, a professional sense of urgency and a profound respect for the interests and needs of our clients.
You will execute on marketing tactics in alignment with business objectives, client concerns and sales goals.
Drive institutional marketing strategy for SPDR ETFs
Execute on scalable, repeatable and packaged marketing programs
Drive the client experience - manage touch points and ensure consistency of messaging (including eDM, web and Social Media)
Partner with the global digital marketing team to post or update materials on our websites
Work with Sales Strategy SMEs and the content team to plan the ongoing roadmap of marketing assets including key campaigns and initiatives
Manage the marketing budget against marketing plan
Partner with PR team building assets for earned media - brief PR, outline success and allow time for delivery
Work with the Event Marketing team to run and manage proprietary events and conferences (inc. webinars)
Managing the compliance review process for new or updated marketingQualifications
Bachelor's degree preferably with major in marketing or communications; masters degree preferred
Ten or more years of relevant marketing communications experience; financial services or employee benefit communications experience preferred
Demonstrated ability to develop communication campaigns that deliver results
Excellent verbal and written communication skills
Strong project management skills are paramount to the success of this role
Ability to drive initiatives independently
Understanding of the marketplace including regulatory and legislative landscapeLOCATION AND TRAVEL - This position is based in Boston. Some domestic travel may be required to support vendor management, intra-company collaboration and client/prospect meetings.
ABOUT STATE STREET GLOBAL ADVISORS SSGA is an Equal Opportunity/Affirmative Action Employer. Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success. Our promise to maintain an environment where every employee feels valued and able to meet their full potential is important to us. It's also part of our dedication to inclusion, development and engagement, and corporate social responsibility. You'll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us. State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability.