As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
The Consumer Brand Team Marketing function will be accountable for achieving business objectives across paid, earned and owned channels through marketing campaigns, events and sponsorships. The team is also accountable for building and shaping brand perception across the various initiatives.
The key responsibilities of the Senior Marketing Manager will be to:
Develop innovative and disruptive marketing and communication strategies and execute plans to succeed in the above objectives.
Delight existing consumers while attracting new prospects through contextual and hyper personalized marketing, new engagement and advocacy campaigns, exploring novel touchpoints and inventive ways of marketing.
Analyze data and create valuable insights to drive digital ATE, build segment knowledge and expertise, and identify opportunities to better connect with our audiences.
The Senior Marketing Manager will work closely with various key stakeholders, including internal and cross-functional teams, as well as external partners such as media and creative agencies; identify and foster key partnerships with relevant brands, advocates and influencers.
The Senior Marketing Manager will define measurement criteria and provide regular updates through reports along with recommendations to refine overall strategy and improve results.
At least 6-10 years' experience in building strategic and creative consumer marketing campaigns, preferably with a background in marketing, communications or worked at a top innovative brand, advertising or media agency.
The ideal candidate should:
Be a marketer and inner data scientist.
Be deeply embedded and relentlessly curious to the digital space from gaming, mobile, social networking, IOT, AI and everything in-between.
Be a fast learner and thrive in a fast-paced and collaborative environment and demonstrate strong judgment and a solution-driven mindset.
Be a thought-leader with a fascination in brand-building and delivering business results.
Be able to "connect the dots" and see the big picture.
Be a multi-tasker, but with clear time management and prioritization skills. Experience in agile marketing is ideal.
Be open to candid feedback about your performance and seek constructive real-time points as a great way to grow.
Be able to work both independently and in close collaboration with a wide array of stakeholders.
Be a team player and a selfless, collaborative Marketing professional who will naturally go beyond roles and titles to get great work done.
A mastery of verbal and written communication as well as presentation skills, a strong sense of EQ and empathy towards others, and an editorial perspective on building a brand's social presence with an accessible tone of voice, goes without saying.
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.