The Assistant Director, Direct Marketing oversees strategic appeal creation and project management for annual giving within the Division of Philanthropic and Alumni Engagement. Reporting to the Director of Direct Marketing, the Assistant Director plays a key role in increasing annual giving participation to the University of Pittsburgh.
The Assistant Director participates in strategy development, planning, segmentation, and execution of fundraising initiatives for assigned campus partners and the Pitt Fund throughout the fiscal year. The AD will help to establish and measure goals (by channel, constituency, dollars, and donors), as well as coordinate and schedule all related workflow processes for centrally managed annual giving campaigns. The AD works with colleagues in Communications to develop message content and strategies for fundraising appeals and campaigns aligned with University priorities. S/he coordinates the development of print and electronic solicitations with University-approved vendors; tracks Annual Giving performance across all channels; generates performance reports; and continually evaluates segmentation.
The ideal candidate will have a professional history of making data-driven decisions to inform strategy, creating dynamic appeals that utilize variable data and personalization, and implementing best practices and industry trends for annual giving direct marketing.
Bachelor's degree required. 5-7 years of fundraising experience, preferably in higher education. Any relatable professional experience will be taken into consideration.
The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets
Assignment Category: Fulltime-Regular
Job Classification: Staff.Development.III
Minimum Education Level Required: Baccalaureate
Minimum Experience Level Required: 5-6 years experience
Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.
Hiring Range: TBD Based on qualifications
Relocation Offered: No
Visa Sponsorship Provided: No
Background Check: For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances: Not Applicable
Required Documents: Resume, Cover Letter
Internal Number: 20002510
About University of Pittsburgh
Founded in 1787, the same year the U.S. Constitution was signed, the University of Pittsburgh is one of the oldest institutions of higher education in the United States. One of three state-related research universities in Pennsylvania, Pitt is a member of the Association of American Universities (AAU), which comprises 62 preeminent doctorate-granting research institutions in North America.Pitt faculty members have expanded knowledge in the humanities and sciences, earning such prestigious honors as the National Medal of Science, the MacArthur Foundation’s “genius” grant, the Lasker-DeBakey Clinical Medical Research Award, and election to the National Academy of Sciences and the Institute of Medicine. Pitt scientists have defeated polio, unlocked the secrets of DNA, lead the world in organ transplantation, and pioneered TV and heavier-than-air flight, among numerous other accomplishments.Pitt students have earned Rhodes, Goldwater, Marshall, and Truman Scholarships, among other highly competitive national and international scholarships.Alumni have pioneered MRI and TV, won Nobel and Pulitzer Prizes, led corporations and universities, served in government and the military, conquered Hollywood and The New York Times bestsellers list, and won Super Bowls and NBA championships.