The Conference of Consulting Actuaries is searching for an experienced marketing and communications professional who will serve in a key leadership role responsible for planning, developing and executing comprehensive marketing and communication strategies. This is a new position for the organization and is an excellent opportunity for an experienced, highly motivated marketing professional to create a robust, fully integrated, data driven marketing department on an existing brand while collaborating with association stakeholders.
We are looking for a team leader who brings experience in marketing, advertising, social media, website, market research and analytics to support CCA’s strategic goals.
Develop and execute strategic marketing plans for CCA products, services, and membership growth and retention.
Develop and manage budgets to support the execution of marketing initiatives.
Create and utilize research and analysis to provide critical information and guidance for product improvement, identify areas of opportunity for customer participation growth and expand market penetration.
Design, implement, and execute strategic, innovative marketing plans for events to drive attendance and enhance brand presence.
Develop the strategy for pricing, messaging, packaging, promotion and selling of products, ensuring the success and adoption of products in the marketplace.
Oversee all marketing, social media and communication processes to ensure brand consistency and effectiveness.
Manage the purchasing of print, media, merchandise, graphic design, and other materials and services necessary to execute marketing plans.
Increase participation in the sponsorship and exhibitor program.
Manage the content and message positioning on the CCA website.
Bachelor’s degree (B.A. or B.S) in marketing-related field with a minimum of 10 years related work experience: MBA highly preferred; web experience a plus.
Proven marketing professional with experience determining product-market fit and delivering products to market. Create and manage multiple marketing and communication campaigns.
A creative thinker with demonstrated success in translating broad concepts and ideas into engaging, clear communications.
Highly motivated individual with leadership and supervisory experience.
Strong project management and analytical skills.
Excellent written and verbal communication skills.
Team player and able to work with volunteer leaders.
Association experience a plus; knowledge of the actuarial profession a plus.
Essential Functions and Responsibilities
With members of the organization’s leadership team, establish and execute an organizational marketing and communications strategy.
Set the marketing strategy, based on analysis of historical marketing and customer feedback data, designed to move the CCA strategic goals forward.
Develop a comprehensive inbound, digital marketing strategy designed to drive community engagement via multiple points of engagement (website, social media, on-line learning, etc.).
Drive key business metrics by converting site traffic through calls-to-action, landing pages, and lead generation content.
Develop the strategy for pricing, messaging, packaging, promotion and selling of our products, ensuring the success and adoption of our products as they go to market.
Provide leadership to the marketing team and oversee the creation of comprehensive and fully integrated marketing and communication plans, budgets to support those plans.
Oversee all marketing and communication processes to ensure consistency and accountability.
Keep the company up-to-date with market trends and competition.