DescriptionDigital Marketing Specialist
Reports to Marketing Manager Weidner Property Management is committed to teamwork, through a spirit of honesty, trust and mutual respect. While this job description is complete, some responsibilities may not be specifically addressed. Performance Setting New Standards.. . - Manage, coordinate and execute integrated digital marketing strategies, specifically SEO, SEM and PPC by partnering with four-person Digital Team.
- Execute and/or monitor vendors Paid Media campaigns to drive traffic to websites and convert them to residents, within
- Coordinate and execute local and national search engine marketing strategies, including Google AdWords, Display Advertising, Retargeting, Remarketing and pay per click
- Executes keyword bidding strategies (including max CPC and daily budget) for maximum results within
- Generates and maintains ad copy and ad groups based upon guidance from the Marketing Manager.
- Closely monitors daily search marketing performance and develops/maintains reporting to communicate KPI s.
- Works with Digital team to help manage daily display marketing and re-marketing
- Effectively communicates optimization opportunities to help grow the overall success of the
- Responsible for ongoing analysis of campaign statistics to continually improve ad performance, traffic, conversion, ROI while also researching, testing and managing relevant
- Monitor and execute website fixes including content and functionality.
- Assess future trends identify, interpret and capitalize on marketing trends to maximize
- Keep up to date on the latest SEM, SEO, PPC strategies and technologies and assist in improving
What we value.. . OUR PEOPLE - Actively participate in a positive team environment through teamwork, communication and excellence in service; communicate regularly with the Marketing
- Actively demonstrate the values of the Weidner Customer Service Vision to team members, associates and external customers.
- Actively demonstrate the values of the Weidner Quality Standards.
Attention to Detail sets us apart. . . - Track and analyze campaign data to identify optimization opportunities, and work with the Marketing Manager and regional leaders to generate new search
- Produce monthly conversion and performance reporting
Accomplishment through honesty, trust and mutual respect.. . - Follow Weidner s Mission, Vision and Values and comply with all Weidner policies and procedures as outlined in the Associate Handbook and Policy and Procedure Manual, as well as Fair Housing rules and
- Prompt with regular attendance and maintain a professional appearance at all times while on duty.
Qualifications - Complete understanding of and 1-2 years proven experience with SEM and web analytics, to evaluate results of search marketing
- Complete understanding of and 1-2 years proven experience in Google Pay-Per-Click and Google Analytics
- Familiar with Internet principles; understanding of how different web technologies influence site search.
- Possess solid project management discipline - able to put a project plan together with start time, benchmarks, and estimated completion date, and consistently achieve all
- Proficient in MS Word, Outlook, PowerPoint and Publisher and highly proficient in
- Proven relationship-management experience and excellent organizational ability, with close attention to detail.
- Must be a collaborative team player as well as strong self-started and individual
- Able to think, plan and execute resourcefully, across multiple tasks, with minimal
- Strong written and verbal communication
- Able to travel up to 10%.
- Must agree to a criminal background check and sign an agreement for voluntary drug
- Valid and current driver s
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