Service Line Marketing Manager | AdventHealth Corporate
Location Address: 9439 Forest City Cove, Altamonte Springs, Florida 32714
Top Reasons to Work at AdventHealth Corporate
Immediate Health Insurance Coverage
Career growth and advancement potential
Full-Time, Monday â“ Friday
You Will Be Responsible For:
Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and Assistant Director for Service Line Marketing.
Manage and implement and campaign/initiative-specific digital marketing plans that leverage the new CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
Develop and continually monitor market and competitive analyses.
Lead Service Line Marketing Specialists in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc.).
Manage Service Line Marketing Specialists in providing end-to-end campaign management for all service line marketing campaigns.
Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.
Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts.
Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies.
Drive collaboration with service line leadership, service line marketing staff, and physicians, providing education on digital marketing best practices.
Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.
What You Will Need:
Bachelorâ™s degree in Marketing, Business, IT, Communications, or related field and 8 years of experience.
The Service Line Marketing Manager holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. This position reports to the Assistant Director of Service Line Marketing and manages Service Line Marketing Specialists.
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.