| Position Summary
The Marketing Coordinator for Abrazo Health in Phoenix, AZ will play an important role in Tenet�s continued transformation into a consumer-focused organization. This position will assist in execute marketing plans that drive growth for their assigned hospital/market, drive community engagement, and effectively communicate �the stories� of how an assigned hospital is making a positive impact on the people it serves through its specialized service line offerings.
The Coordinator will report to the hospital Marketing Director or Manager and have strong day-to-day interactions with the field marketing team, communications team, home office marketing team, and hospital administration and clinical leaders. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Essential Duties and Responsibilities
Marketing Strategy and Execution - Supports the Group Marketing Director and Marketing Managers in the execution of day-to-day marketing responsibilities that drive growth, consumer engagement, and patient retention.
- Supports team in driving executional excellence of marketing plan activation: Plans, implements, and measures all day-to-day marketing responsibilities such as: activation of marketing campaigns; coordination of events and seminars; highlighting positive stories across paid media, including social.
- Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Works to identify and translate the hospital service lines� �stories of success�
- Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, website, collateral, newsletters, event remarks) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base
- Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Supports the team in management and tracking of the hospital marketing budget.
- Effectively supports thought leadership of driving community engagement programs through partnership, events, and community programs.
- Drafts recaps and communicates regularly to marketing team regarding community program plans and results.
- Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital
- Keen level of focus on measuring results of all in market activities. Analysis complex information to distill impact of marketing programs and conversions.
- Assists in integration efforts across physician marketing, urgent care, out-patient centers, etc.
Qualifications:
Qualifications
Education/Experience Bachelor�s Degree in Marketing, Communications, Business or relevant major is required 1 to 3 years of related marketing experience, field marketing experience preferred Demonstrated experience in managing multiple priorities and ambiguity Demonstrated success in utilizing effective storytelling, writing and editing skills
Knowledge, Skills, Abilities A blend of abilities including building and managing relationships and creative thinking An excellent use of effective storytelling utilizing advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations) An ability to build productive cross functional relationships at all levels of the organization as well as with external partners A proactive servicing approach and a strong sense of urgency to respond to matters on time A collaborative style which engenders the respect of others An active listener with exceptional oral and written communication skills A team player who gains value in actively participating as a team member across various disciplines and organizational levels Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
Personal Attributes Authentic - Has deep integrity and holds personal and professional values consistent with Tenet�s mission, vision and values Self-motivated - Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor Persuasive - Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization Collaborative - Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a �common touch� to relate comfortably and effectively with people at all levels Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach Professional � Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
Job: Marketing Primary Location: Phoenix, Arizona Facility: 963-Santa Ana, CA Job Type: Full-time Shift Type: Days
Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. |
