Marketing and Communications Specialist

The Marketing and Communications Specialist is responsible for supporting service line growth for Regional Medical Center with strategic integrated marketing communications. 

General responsibilities include:

• Coordinates development and execution of marketing plan tactics and assigned projects
• Develops and coordinates placement of content for traditional and digital advertising, collateral, web, and social media
• Supports Physician Relations with marketing materials for outreach activities
• Tracks campaign performance and budget; analyzes and reports campaign performance results
• Coordinates development of messaging and creative for digital and traditional media, web, collateral and social platforms
• Leverages website as digital front door and tracks web KPIs to assess user experience and campaign performance