The Regional Marketing Director provides leadership and oversight in developing and implementing marketing and communications strategies for multiple hospitals and their affiliated medical groups. The set of hospitals may be defined geographically and/or operationally and may span more than one state. RMD is a Corporate role, and may be based in the Florida market, or possibly the Corporate office in Franklin, TN.
Applying market knowledge to Corporate guidelines, the RMD’s oversight includes advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. The RMD will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. Building relationships with local hospital leaders, the RMD works to ensure promotions and organizational presence are consistent with CHS and hospital objectives.
Essential duties and responsibilities include the following. Other duties may be assigned.
Collaborates with VP, hospital leadership, corporate teams and approved marketing vendors in establishing and executing annual marketing plans
Applies knowledge and experience to ensure strong, actionable creative and promotions
Influences colleagues to ensure optimal marketability and seamless patient pathways
Serves as the marketing expert for the facility, with the ability to communicate marketing strategy with knowledge and conviction to stakeholders
Diligently seeks to measure and track ROI and KPIs related to marketing projects
Manages established timelines to ensure projects progress in a timely manner
Shares and leverages marketing content across all owned, paid and earned media
Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
Guides market research programs, when appropriate and approved
Supports, as needed, efforts of Community Connections to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
Oversees the marketing staff’s tactics for website content management, social media engagement, internal and external communications, and community outreach.
Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising and promotions, physician relations and other topics as applicable
Minimum 10 years direct marketing experience in healthcare; management experience. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an understanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills are necessary to support multiple and various projects, with attention to detail and informed prioritization. This position requires the ability to build strong working relationships with a multitude of key stakeholders, such as Corporate leaders, Regional operations leaders, facility leaders, and physicians. Ability to travel within the assigned territory.
Certificates and Licenses: None
Local marketing directors may report to the Regional Marketing Director.
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 10-15 years direct marketing experience in healthcare; management experience. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
Internal Number: REGIO86053
About Community Health Systems
CHSPSC, LLC is one of the nation’s leading operators of general acute care hospitals. The organization’s affiliates own, operate or lease 198 hospitals in 29 states with approximately 30,000 licensed beds. Affiliated hospitals are dedicated to providing quality healthcare for local residents and contribute to the economic development of their communities. Based on the unique needs of each community served, these hospitals offer a wide range of diagnostic, medical and surgical services in inpatient and outpatient settings.