Outdoor Marketing and Communications Manager

Develop, implement, manage, and evaluate an integrated marketing and communications plan, including measurable outcomes and performance indicators.

Develop and implement a plan to market to and recruit participants into the unit's programs.

Serve as the liaison with University Relations including news, branding, trademark, and licensing.

Identify, shape, and manage the development of innovative and high-quality content in support of a marketing and communications plan. Use thorough research, editing, proofreading and fact-checking for a variety of multimedia projects, including media pitches, press releases, websites, video scripts, publications, and social media.

Creatively leverage topics to turn them into engaging stories that can be communicated across media platforms using a variety of mediums.

Develop engaging and accessible content for internal and external audiences. Tailor style and tone for various audiences, including local and national media, prospective participants, donors, and state/local/ WVU community members.

Develop and implement a strategic social media plan to support the organizations marketing efforts. Manage social media channels and content calendars. Track and analyze social and other media reach and engagement using analytical tools and share reports in accessible forms with stakeholders.

Provide expert advice and resources to the organization on how to promote various events, recruit members, advertise programs, and create community awareness on offerings available.

Create the organization's messaging and goals into recruitment materials. Develop handouts and multimedia content.

Identify and pursue opportunities for publicity and story placement on a local, state, and national level.

Assist with the planning and coordination of special events as necessary to capture multimedia content to create promotional material and news releases.

May support projects that involve mentoring student employees or interns related to marketing and communication.

The above duties will need to be completed with a focus and interest on the outdoors, outdoor programs, outdoor recreation, and outdoor lifestyle.

Multimedia and Digital Materials Development & Management

Develop and produce printed and multi-media digital materials such as videos, brochures/flyers, announcements, newsletters, programs, podcasts, flyers etc. to promote their programs and activities to target audiences. This will include identifying appropriate content, design needs, budget planning and reasonable deadlines for the project.

Photograph and video subjects participating in adventure activities for use as design elements.

Enhance photographs and digital imagery in outdoor settings to create high visual impact as well as produce artistic and infographic elements.

Manage video, digital and multimedia assets for routine access and long-term archival.

Oversee and manage work with outside contractors or vendors (printers, photographers, graphic designers, editors, videographers etc.), proofreading copy and layouts producing high-quality multi-media digital and printed material on time, on budget, and aligned with WVU standards.

Overall responsibility for graphic design and support of website design and content development.

Perform other miscellaneous duties as needed, assigned, and required.

Knowledge about outdoors and recreation media development for marketing, promotion, and recruiting focused on outdoor lifestyle.

Ability to work with outside constituents on video and photo shoots.

Review of applications will begin immediately and the position will remain posted until it is filled. For full consideration, please submit a cover letter, resume/CV and references by August 14, 2020.