The primary responsibilities of this role, Executive Director of Digital Media Strategy, are to:
Lead a team of in-house resources and external partners (e.g. agencies, publishers) in the strategy development, planning, execution, measurement, and optimization of paid digital media in alignment with full media strategy (including TV and FEP);
Define media strategies and plans that enable brand and customer strategic objectives and maximize the impact of paid digital media, TV, website, and social media investments, in close collaboration with brand and functional teams;
Build and manage strategic partnerships with third party digital media publishers and solution providers (e.g. Google, Facebook, LinkedIn, WebMD/Medscape, Doximity, DMD, Healthline, Sharecare, deepintent, etc.);
Manage search engine marketing (SEO and paid search) and paid social media efforts across web properties and social platforms;
Drive digital media innovation through the identification, vetting, and piloting of new digital media partners, channels, and purchasing models, taking a test-and-learn approach;
Oversee and ensure seamless paid media operations such as the management of media budgets, contracts, and SLAs with agencies, publishers, and other relevant third parties;
Guide in-house, external, and cross-functional insight generation and analytics efforts in order to measure, optimize, and attribute business results to media investments;
Identify and champion digital media best practices across customer groups, brands, franchises, and media platforms.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
At least 10 years of work experience, with at least seven years of dedicated digital marketing and media experience, either in-house, with an agency, with a media publisher, or some combination thereof;
Deep understanding of digital media tactics (e.g. paid search, programmatic, endemic/non-endemic display, custom third-party programs, social media, online video, point of care, EHR, mobile, geo-targeting, etc.) and how they fit within a broader marketing mix and customer engagement plan;
Track record of delivering successful digital media tactics and optimizations with proven customer engagement and business results (e.g. ROI);
Robust analytical skills to define strategic measurement frameworks, evaluate digital media performance, optimize media investments, and identify efficiencies or areas of improvement;
Strong working knowledge of AdTech and media purchasing mechanics, including data management platforms (DMPs), demand-side platforms (DSPs), agency trading desks, ad networks and exchanges, real-time bidding (RTB), customer data platforms (CDPs), etc.;
Experience managing digital media budgets and forecasts;
Skilled relationship-builder and cross-functional collaborator with proven leadership and teamwork abilities, able to manage priorities and drive results across a broad set of internal and external stakeholders;
Strong written and verbal communication skills, including proven ability to communicate with technical and non-technical audiences alike;
Excellent attention to detail, sense of urgency, and ability to navigate ambiguous situations.
M.B.A. or relevant graduate degree;
Pharma/biotech experience, either in-house or via agency.
Relocation assistance offered
Please note job seekers are required to apply online to be considered for the Executive Director Digital Media Strategy position. Click HERE to access the Bayer Career website.
Internal Number: 232121
About Bayer Corporation
Bayer is a global company with a more than 150-year history and core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. We are committed to operating sustainably and addressing our social and ethical responsibilities. A career with Bayer means you can put your passion into practice and make an impact. To sustain and grow our business, diverse business perspectives and the flexibility to work with a variety of people wherever we do business, is vital. No matter what your professional interests are or which stage of your career you’re currently in, Bayer offers an exciting range of careers at the forefront of innovation in our Pharmaceuticals, Crop Science, and Consumer Health Divisions as well as Enabling Functions. Explore how you can impact our mission: Science For A Better Life at career.bayer.com