Marketing/Outreach Manager

Position Summary

Under the direction of the Departmental Administrator, the Marketing/Sales Manager will be responsible for managing the promotion and outreach of the ColumbiaDoctors/NewYork-Presbtyerian Imaging (CDNYPI) practice and the Kreitchman PET Center.

Responsibilities

• Performs and/or directs the promotional and marketing activities for all outpatient practices.
• Handles all personnel activities, assigns work assignments, and supervises all marketing staff members in the PET Center and CDNYPI practice.
• Assesses competency of marketing staff members; Conducts marketing staff meetings; Plans and implements in-service training.
• Directs and/or provides outreach services to potential referring physician offices in the tri-state area including telephone contact, on-site visits, and presentation of marketing and informational materials.
• Assesses satisfaction of referring physicians and patients; recommends and implements changes based upon feedback. Prepares monthly reports as required.
• Participates in development of marketing strategy; Participates in development of promotional materials; Maintains up-to- date knowledge of market and competitors.
• Coordinates and/or participates in development and presentation of physician seminars, continuing education materials, etc.
• Attends professional meetings as needed to reinforce outreach efforts.
• Coordinates and/or conducts patient education programs as needed.
• Performs other duties as assigned.

Minimum Qualifications

• Requires a bachelor's degree or equivalent in education and experience, plus five years of related radiology experience.
• Three years of marketing or outreach experience. Good communication and interpersonal skills. Experience in customer service.  Must be very well organized and attentive to detail.

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.