PURPOSE OF POSITION: Implement digital marketing activities that support Oxfam America's efforts to change the common understanding in the US of global poverty and its causes, through fundraising and awareness-raising campaigns.
Coordinate with Digital Marketing and Engagement Manager and other Digital Specialists to track progress toward goals for the digital fundraising program and implement strategies to support them.
Collaborate with vendors to implement digital marketing campaigns on Pay Per Click marketing platforms including Facebook Ads Manager and Google Ad Words to advance agency’s acquisition and fundraising goals.
Actively maintain Google Ad grant to support monthly fundraising, lead generation, and awareness goals.
Implement and maintain fundraising strategies across all digital channels, such as Classy, Propeller, Facebook, and Instagram.
Support Digital Marketing and Engagement Manager to execute email program and ensure successful deliverability, using HubSpot to provide customized user experiences.
Support Digital Marketing and Engagement Manager in executing humanitarian emergency digital marketing strategy.
Educate staff and serve as internal expert on digital marketing to raise digital marketing literacy across the organization.
Stay abreast of emerging trends and best practices and propose areas for growth in digital marketing.
EXPECTATIONS FOR THE POSITION:
Will stay abreast of professional standards, best practices, and issues affecting this set of responsibilities, demonstrating continuous learning of the field.
Will perform all duties appropriately for a multi-cultural environment, treating all persons with dignity and respect, and be familiar with and committed to the mission and goals of Oxfam.
Will work effectively and collaboratively in support of building a team-based culture of work.
Will have an understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice and diversity in our workplace and programs.
Experience and Core Competencies:
1-3 years of digital marketing, fundraising, and/or e-commerce experience with a proven track record of success
Experience with PPC marketing platforms, including Google Ad Words and Facebook Ads Manager
Experience with eCRMs and email marketing platforms, such as HubSpot or Engaging Networks
Strong organizational skills, able to prioritize workload and multi-task
Ability to work effectively in a fast-paced environment and under pressure
Ability to communicate technical information to non-technical staff
Accuracy and strong attention to detail
Strong oral and written communications skills
Internal Number: 13812
About Oxfam America
Oxfam is a global organization working to end the injustice of poverty. We help people build better futures for themselves, hold the powerful accountable, and save lives in disasters.