Digital Content Strategist, IBM Systems Marketing

Why work for IBM Systems Marketing?
 

Startups are exciting. That’s why we’ve never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet--from finance to telecommunications to scientific research. You may not know it but there's hardly a part of your daily life that isn't touched by an IBM Systems client.

 

You’re a content marketing expert and you know digital, so let’s talk about what you’ll do.

 

At IBM Systems, you’ll invent things. A new way to tell a story. A smarter strategy. Better ways of working. You’ll be part of a top-performing team who has fun, learns from failures and innovates every day. (You don’t get to be 105 years old any other way.)

 

The IBM Systems team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We’ve changed the way IBM does marketing. Oh yeah, and we make mainframes – the Big Iron beneath the hood of just about everything big anyone’s ever done with data – and all the data storage and software that it takes to build the next-gen IT infrastructure that can think, learn, predict, and compete in the cognitive era. For most, the future is coming. At IBM Systems, we're already delivering it.

 

If you like the idea of working on a legendary brand – yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon – then come create with us and be its voice.

 

IBM Systems leads in transformation. What we do for our clients, we’re doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We’re good at change because we’ve never been afraid of it. If you’re the same, join us in our next big reveal.

 

About Content Marketing at IBM
 

People are bombarded and disrupted by over 14,000 messages a day. The world doesn’t need more content; it needs better content.  Hence, the “IBM Originals” approach to content was created to be the storytelling arm of IBM.  We create stories and content experiences that matter to our audiences, move them to act, and cut through the noise in the market.  

 

We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful to our audience.  Do you have what it takes?  Want to be part of a company where science and creativity collide to make the new big bang in content?

 

 

About Your Role 
 

You’ll drive content success across a business unit, roles and regions, facilitating content strategy, alignment and efficiency through a centralized, consolidated and coordinated methodology for content lifecycle management. You’ll work closely with copywriters, designers, digital strategists and project managers to create and plan relevant, new digital, social and mobile content
strategies and campaigns.

 

Engaging the customer in their journey through compelling storytelling, you must balance tactical expertise with an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables. You are committed to flawless execution and have a passion for creating data- and outcome-driven content experiences in a collaborative environment.  

 

You’ll report to our IBM Systems’ Worldwide Editor-in-Chief, and your responsibilities include:

 

• Digital Content Strategy:  Collaborate with web, paid and social on the content process from ideation to publication for both organic and paid digital content. You will drive digital content plans and collaborate with a variety of stakeholders to publish content across IBM Systems digital properties.

o A client-first strategy: Identify areas of opportunity in the market, and create comprehensive strategies that resonate with customers’ needs and wants.

o Competitive analysis: Analyze competitors for their strengths, weaknesses, and unique ways they pursue customers. Use that data to inform strategies that will stand out from the noise and appeal to a targeted audience.

o Content audits & map/gap analysis

o Pipeline management: Ensure production hits editorial calendar and project milestones, stays within budget and meets delivery dates

o Playbook creation for consumption on a global scale

 

• Storytelling: Take a comprehensive and strategic approach to storytelling, including the ability to:

o Tie together big ideas/concepts in a way that engages customers

o Authentically lead customers to the appropriate IBM solution

o Create targeted and differentiated buyer-centric narratives

 

• Innovation: Continually explore the newest industry trends, technology, tools, industry insights and platforms to:

o Uniquely tell our story

o Develop testing plans

o Keep us relevant

 

• Content Performance: Work with analysts and other teams to monitor content performance and:

o Identify content trends on digital initiatives drawing on your knowledge of copywriting, video and graphic design, and social media channel nuances and audience behavior

o Understand which content or standards need to be adjusted, repackaged, or eliminated

o Ensure all content meets SEO guidelines, has keyword focus, cross links and contains clear calls to action

o Develop testing plans, working with digital and campaign strategists to ensure all testing is aligned to the role/goal of the content strategy

Success Metrics