Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
What we're building
We now need a Campaign & Content Manager to support the transformation and the future growth of the business within the Marketing function, so it can operate as an integrated marketing team that positions Canada life as a market leader in the UK, by creating a single 'One Canada Life' brand, delivering a seamless digital experience for our customers and employees, and bring the brand to life.
Manages the development, creation and delivery of high quality content and campaigns as specified in the divisional marketing communications plan.
Responsible for producing on and offline campaigns and content, from brief to execution/distribution, which clearly communicate the benefits of our products and proposition, and support our brand objectives, including customer literature, sales aids, online content, webinars, advertising and social media.
What you'll do
Contribute to ongoing marketing planning for the Wealth/Insurance division
Develop advertising and direct marketing campaigns from brief through to delivery, on and offline, across multiple channels - eg media advertising, email, direct mail, social media, paid search
Create, schedule and promote high quality product literature, sales material, web content, content for webinars, events and other purposes, drawing on internal and external creative and technical resources where appropriate
Ensure that all marketing collateral and literature on and offline is maintained and up-to-date, managing the approval process so that it adheres to brand guidelines, and is signed-off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners, as appropriate
Ensure that agreed marketing metrics and KPIs are measured and reported, and relevant data monitored, using insight from these to improve performance over time
Work closely with counterparts in other departments as required, such as Sales, Product and Compliance, and external advertising agencies, media buyers etc, and represent Marketing when needed on projects, product working groups and in other forums
Who you are
Solid practical experience in a marketing communications management role is necessary, for example:
Strong background in campaign development and content creation
Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques
Wide knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
Significant experience working with agencies and other providers of marketing services
Hands-on experience of using marketing systems such as CMS, google analytics, marketing automation and email software
A background in financial services is essential, preferably in investments, retirement or wealth management, and ideally including intermediary as well as consumer markets
Degree level education
Marketing qualification - CIM or equivalent
What you'll like about working here
As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You'll also receive the support you need with your personal and professional development.
Our focus is to have an engaged, committed and motivated work force, operating in a high performing and collaborative culture. We want to create an organisation that offers opportunities for all our people to develop their skills and talent, and build rewarding careers with us.
Diversity and inclusion
Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.