The College of St. Scholastica, a multi-campus institution in the Catholic Benedictine tradition with its main campus in Duluth, Minnesota, is seeking an innovative, collaborative, inclusive Communications Director.
The Communications Director manages and directs the College’s internal and external communications strategy, ensuring that communications are consistent in messaging and branding, supporting the College’s mission, vision, and values. The director represents the President and senior leadership in written and electronic communication and develops and fosters relationships with media members. The position reports to the Chief Operating Officer.
Manages the College’s public and media relations initiatives for external and internal audiences; develops and crafts communications including press releases, and publications
Conducts communications efforts to build value and awareness of the College’s brand to generate enrollments and build affinity with alumni and donors
Enhances the College’s relationship with key media and ensures beneficial and positive media coverage; acts as the College’s press secretary; coordinates news conferences and media interviews; assists media in identifying campus thought leaders to serve as experts for interviews
Works to expand the college’s strategic communications on digital platforms, and with local, regional and state media
Liaises with campus safety and facilities to coordinate crisis communications ensuring accurate and timely provision of information
Collaborates with colleagues including, but not limited to, marketing, faculty, advancement, and enrollment management
Maintains brand integrity; collaborates with the digital marketing team to align the communications strategies with social media, St. Scholastica website news and profiles, and internal portal; oversees the College’s editorial guidelines
Ensures effective cross-cultural communications messaging and brand engagement
Provides direction and leadership regarding communications specifically targeted for and to communities of color
Actively engages with the Sisters of the St. Scholastica Monastery to effectively incorporate College history and the Benedictine values in all communications work
Tracks and assesses communications activities and identifies areas for improvement
Ensures the fiscally sound operation of College Communications by exercising management practices which result in operations within allocated budgets
Provides leadership and supervision of Communications staff: Plans, organizes, administers, reviews and evaluates the work of assigned staff and students
Detailed Duties and Responsibilities:
Develops brand awareness and communication effective in communities of color
Assists in composing and successfully placing guest columns in opinion-editorial pages in newspapers and digital news sites
Coordinates media events and press conferences
Oversees the content development for Scholastica magazine
Remains current through self-directed professional reading, developing professional contacts with colleagues, and attending professional development events, trainings and webinars.
Provides media relations support for enrollment and advancement initiatives
Assists the President with government relations, including supporting Duluth Days at the Capitol
Assists with writing Presidential and senior leadership communications to faculty, staff and students, including research
Oversees content map and writes faculty/staff monthly newsletter
The College of St. Scholastica is an affirmative action/equal opportunity employer committed to creating an educational and work environment that is rich in diversity, inclusive and supportive of all students, faculty and staff. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.
Education and Experience:
Bachelor’s Degree in communications, marketing, or related field; AND eight (8) years of professional experience in communications, journalism, public relations and marketing operations; OR an equivalent combination of education, training and experience. Experience in a higher education or non-profit environment and Bilingual English/Spanish is preferred.
Strong leadership skills, ability to take initiative, exercise sound judgment, and make sound decisions in a fast-paced environment; ability to work independently, multi-task and manage multiple projects and situations simultaneously and with diplomacy
Outstanding professional writing skills and the ability to tailor communication style to reflect the voice of the institution and its leadership for various communications and audiences
Demonstrated strong intercultural fluency
Proven record of success in planning and problem solving with the ability to think proactively, innovatively, and strategically
Meticulous attention to detail; impeccable copywriting and copy-editing abilities
Analytical and technological skills; knowledge of computer applications and systems used in the field of communications
Ability to work effectively and collaboratively with a wide range and diversity of constituencies
Ability to motivate, train, develop, and manage others
Able to attend evening and/or weekend events
About College of St. Scholastica
The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.
Duluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up fo...r the “best adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.