Senior Marketing Director - US

Global Marketing Director - US,

Location: RTP, North Carolina

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to be a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Background

The US HIV and Pre-Exposure Prophylaxis (PrEP) markets are a highly complex fusion of medical, socio-economic and demographic dimensions. These forces intersect across physician, payer, pharmacy, patient, community and policy stakeholder groups in ways unique to HIV. In the USA diagnosis of HIV is hampered by issues of stigma and lack of access to care. Access to care is poor in socio-economically disadvantaged populations (where the disease is most prevalent). Effective treatment of HIV has improved markedly in recent years and in many patients can result in the virus being suppressed to undetectable levels. Recent evidence has shown that viral suppression prevents sexual transmission of the virus.

Despite this, in the US there are approximately 40,000 new HIV infections each year and over 1 million people are estimated to be at risk of being exposed to HIV infection. However, only around 20% are currently received daily oral PrEP medication. A long-acting regimen offers the opportunity for broader use of PrEP due to potential efficacy, dosing and patient preference advantages

Opportunity

ViiV is seeking a Senior Director for Pre-Exposure Prophylaxis (PrEP) Marketing to lead development and execution of launch plans for an investigational long-acting regimen for PrEP. This is not a typical pharmaceutical marketing role and the successful candidate will not be a typical pharmaceutical marketer. Differences in the HIV prevention market compared with the HIV treatment market necessitate unique and dedicated resources to support the market launch preparation and commercialization efforts. This role will suit marketers who thrive in new and dynamic markets, who are excited by the challenge of reaching new customers in unconventional ways, and who can see opportunities to drive disruption where others cannot.

Responsibilities include:

• Development of launch vision, strategies and tactics for successful commercialization as part of a team with Global Commercial Strategy
• Building and leading the PrEP US marketing team and go-to-market model
• Partner with critical internal stakeholders including Global Commercial Strategy, Sales, Insights & Analytics, Medical Affairs, Communications & External Affairs, Market Access and Government Affairs
• Ensure competitiveness in existing PrEP market and communicate the profile of the long-acting regimen to appeal to new customer segments appropriate for PrEP
• Driving for bold innovation across HCP, consumer, out-of-home and digital advertising and broader public health engagements to ensure that our customers are aware of a new long-acting PrEP option and know how to access it
• Representing ViiV Healthcare and our medicines to critical external stakeholders such as external experts and community-based organizations

The role will report to the VP of Marketing, ViiV Healthcare US.

Responsibilities

1. Lead the brand marketing launch efforts including leadership of cross-functional marketing launch team, close teamwork with Global Commercial counterparts, assess US marketplace, develop and implement strategies and tactics to achieve corporate goals (sales, profit, share) and measure trends and success. All work has to be culturally sensitive and competent to address the diversity and socio-economic standing of people at risk of HIV infection. Especially important in the conduct of the role is effective partnership with US Medical Affairs, US Sales, external development partners and other brand teams within ViiV Healthcare US Marketing.
2. Lead and role model performance with integrity, being a role model for understanding, teaching and explaining commercial policies and practices.
3. Influence and contribute to Global Commercial and Global Medical as they develop global strategies and tactics
4. Recruit, train and develop talented individuals into marketing roles, maintain competencies competitive with or better than other companies in the HIV field
5. Lead and inspire innovation in the marketing teams and cross-functional stakeholders (eg, healthcare practitioner engagement, digital communications, direct to consumer campaigns, community engagement, etc.)
6. Work to develop robust forecasts
7. Propose, in conjunction with Payer Strategy & Operations, pricing and discounting strategies.
8. Appoint, select and manage advertising agencies and other external vendors to ensure promotional campaigns are creative, impactful and measured for ROI.
9. Understand complex trends in the marketplace, (e.g. through analysis and market research) and to propose and execute promotional resource allocation across and between brands.