Digital Marketing Manager

The Digital Marketing Manager will support and collaborate with the Marketing & Communications (MarCom) team on the implementation of effective, results-driven digital communications. This team member will manage a leading social media and inbound marketing strategy to support and enhance the Academy’s brand. Additionally, the Digital Marketing Manager will support the execution of various communications tactics including building a library of short clip video assets, managing the Academy’s blog, drafting weekly e-newsletter email content, assisting in website and portal updates, and covering campus events. The Digital Marketing Manager will report to the Director of Strategic Marketing & Communications. 

• Lead the planning, implementation, and measurement of digital communications, including social media, digital advertising, and creating landing pages that convert. 
• Draft weekly community e-newsletter content. 
• Research and recommend new digital tactics to increase digital presence and reach. 
• Provide regular content updates for the website including management of the blog and video content. Assist in routine website maintenance and updates when needed. 
• Monitor all social media activity and prepare monthly reports. 
• Cover campus events for digital promotion. 
• Manage online school review sites including Private School Review, GreatSchools, Niche, etc. 
• Manage ongoing search engine optimization (SEO). 
• Manage ongoing paid advertising campaigns. 
• Contribute copywriting, editing, and proofreading for Academy publications and collateral materials as needed. 
• Order school stationery and business cards for all schools and departments. 
• Perform all other duties as assigned by the Director of Strategic Marketing & Communications.