The Social Media Manager/Producer position is responsible for coordinating, writing producing and analyzing digital content for social media with a focus on short-form pieces and posts designed to support SBUH/SBM mission, market brand messaging and to share information across channels.
The Social Media Manager/Producer is responsible for but not limited to:
Writing, managing and executing stories and posts against a content calendar for Stony Brook Medicine's primary social media accounts.
Managing the hospital's social media channels to coordinate and optimize campaigns, insights, analytics and outreach. Active member of the SBU social media and content teams; integrate and use Sprout Social platform.
Social media posting, campaigning, networking and influencer building as well as coordinating affiliate accounts across the Hospital. Serving as coordinator of social coverage across communications, media relations and marketing.
Managing digital projects related to social media and socially-driven multi-media content campaigns.
Working with photographers, designers and videographers to create multi-media content designed for cross-platform integration to support Stony Brook Medicine's brand pillars and mission.
Finding, reposting and proposing social stories and coverage of events that support the content team's calendar themes and target audiences.
Supporting and protecting the brand through reputation and crisis management on all social channels.
Analyzing and reporting on trends, new tools, traffic and opportunities within the AMC social media marketing arena.
Coordinating efforts with University social media manager, schools of medicine, SBUH system affiliates, and digital marketing agency.
Able to create, place and manage social media advertising.
Bachelor's Degree in Media, Journalism or Communications.
Minimum 5 years social media management and networking, social content creation/writing, reporting and managing projects from conception to organization and fulfillment across digital media channels.
Thorough understanding and practice with common social media applications, including Facebook, Instagram, Twitter, Snapchat and LinkedIn required.
Understanding and practice of social media tools including Sprout Social and Netbase.
Master's Degree in Media, Journalism or Communication.
Additional experience in project and reputation management, content idea generation and integrated and interactive coverage - background in using rich media as driver needs further explanation and as a supplement to traditional content sharing and coverage, including working through social media to present content and distribute to relevant audiences.
Ability to create and edit video content.
Ability to design visually appealing social content.
Software preferred Word Press, InDesign, InCopy, Omni Update, Filemaker, Excel, Database, Content and Project Management software such as Basecamp or To-Do or similar software.
Special Notes : Resume/CV and cover letter should be included with the online application.
Posting Overview : This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date).
If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date.
Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
All Hospital positions maybe subject to changes in pass days and shifts as necessary.
This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
This function/position maybe designated as "essential." This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Prior to start date, the selected candidate must meet the following requirements:
Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
Complete electronic reference check with a minimum of three (3) professional references.
Successfully complete a 5 panel drug screen*
Successfully complete a Background Check investigation.
Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
*The hiring department will be responsible for any fee incurred for examination .
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
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Official Job Title: TH Senior Staff Assistant
Job Field: Marketing and Communications
Primary Location: US-NY-Stony Brook
Department/Hiring Area: Marketing/Communications-Stony Brook University Hospital
Schedule: Full-time Shift: Day Shift Shift Hours: 8:30-5 Pass Days: Sat, Sun
Posting Start Date: Oct 1, 2020
Posting End Date: Dec 31, 2020, 4:59:00 AM
Salary: Commensurate with experience
Salary Grade: SL3
Internal Number: 2002676
About Stony Brook University
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.