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Marketing Content Specialist

Northeastern University

Details

Posted:

October 10, 2020

Location:

Portland, Maine

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Salary:

Open

Marketing Content Specialist

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Marketing Content Specialist will own The Roux Institute's content strategy across owned channels. They will own the editorial/content calendar and create, manage, and report on content (copy, graphics, visuals) for all Roux audiences (prospective students, enrolled students, alums, partners, and donors) to attract, engage, and support lead generation and nurturing efforts at every stage of the marketing funnel. They will work across owned channels including email, print collateral, social media, the website, and more. They will track and report on campaign results, always with an eye for testing and learning into optimization. They will also own internal communications process, including presentation creation.

Responsibilities:
Key Responsibilities

Work collaboratively with team members to create, curate, and manage the Roux editorial calendar and all content published to owned channels including but not limited to email, the website, social, and print collateral
Build content marketing to support specific marketing objectives across different channels and segments in support of the Institute's strategic goals
Develop testing strategies around different formats and messages, track performance through a variety of metrics, and develop proposals for increasing engagement and improving performance
Monitor, listen and respond to users in a way appropriate to the specific channel
Keep up to date on social media marketing, social listening and influencer trends and technologies
Manage the content marketing budget
Implement SEO best practices
Effectively communicate and collaborate with marketing and content partners across Northeastern as needed

Qualifications:

Bachelor's degree in communications, marketing, or journalism
4 to 6 years of previous experience in content marketing, copywriting, journalism, or similar role
Experience building effective cross channel advertising campaigns
Strong knowledge of content management systems
Strong communication and organizational skills
Familiarity with search engine optimization, keyword research, and HTML
Knowledge of Sprinklr, Marketo, Salesforce, and HubSpot a plus
Experience with budget planning
Ability to manage, combine data from various sources and report out on campaign performance
Strong decision-making skills

Excellent communication skills
Appetite for learning and trying new things
Experience in higher ed marketing and enrollment a plus

Salary Grade:
11

Additional Information:
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.

To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/504001

Internal Number: 2020227

About Northeastern University

Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.

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Marketing Content Specialist

Northeastern University

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