Digital Marketing Specialist for a leading Asset Manager based in the City, They are looking for someone with very strong Marketo experience and also strong Website experience.
Design, execute and manage the digital marketing strategy and platforms within the organisation
Develop, implement and track all digital marketing campaigns across all digital channels, including website, CRM, email and social media accounts, according to the firm's guidelines
Be the main responsible to manage the website and implement the digital strategy across SEO, PPC, keywords, adwords, Google Tag Manager, etc.
Implement the monthly promotion of funds and events via our website and other digital channels.
Utilise the Marketo platform and understand how to use this to best effect to improve the user experience and functionality of the website
Support the wider marketing team in carrying out the creation and distribution of HTML email campaigns via Marketo system ensuring that all processes including GDPR are adhered to.
Work with the marketing team to ensure that all information published on web portals is current and not in breach of any financial promotions regulations.
Create registration pages and email invites for events including email confirmations of registration, pre and post email follow ups and creation of content.
Project manage and assist in the delivery and design of digital campaign assets including campaign pages, social content, video, audio and email.
Own relationships with other digital executives within adviser strategic partner networks to facilitate the creation and maintenance of joint microsites and/or web presence within brand guidelines and within financial promotions regulations.
Ability to optimise written content across digital channels for on-screen readability and SEO.
Problem-solving and analytical skills - interpreting and leveraging data insights for constantly enhancing customer experience in three verticals: design, content and data/intelligence.
Support development of benchmarks and regular reporting to monitor and optimise performance of digital activities to help generate high quality traffic and improve engagement
Support the marketing team to plan and create content for organic and paid social media channels, aligned with our overall content strategy (LinkedIn and Twitter).
Data-driven mindset and an aptitude for technology - lead initiatives pertaining to marketing technology and data integration towards design excellence, an optimized content framework underpinned by data and analytics.
Graduate with 5 years' experience in digital marketing (ideally in asset management or financial services)
Demonstrable understanding and capability in using Marketo
Experience of utilising social channels especially LinkedIn and Twitter as part of a wider campaign (paid or not)
Good understanding of SEO principles when presented with raw copy and applying these to create engaging digital content
Good understanding of Google Analytics and reporting tools.
Experience on delivering end-to-end customer experience across stages, channels and touchpoints in the customer journey.
The role requires a disciplined self-starter but allows the successful individual considerable responsibility and the scope to develop a key position within the European distribution team
Experience in Integrate campaigns with the CRM system and to interpret marketing campaign reports and metrics
Experience in marketing-developing messaging for digital marketing activities
Strong communication and interpersonal skills, with solid experience of digital marketing
Preference for working in a small team within an agile and fast-paced environment; able to respond to changing needs and priorities enthusiastically and effectively