The VP of Marketing is responsible for the direction of the Association’s promotion and outreach strategies across all departments for programs, services, memberships, and media. Responsible for cost-effective strategies to help NBMBAA maximize revenue and other benefits to support program and organizational development. Monitor trends that indicate the need for new products and services, maintain and create relationships with existing and new partners. Oversee product development, brand and social media strategy. Duties also include coordination of outreach to members, media, corporate, academic and non-profit partners, and other key constituencies.
Specific responsibilities include:
Oversee brand positioning, social media strategy, marketing data analysis and marketing calendar.
Draft, edit and manage the design and production of all marketing and promotional materials.
Support Corporate Partner Development team by engaging on partner conference calls and in meetings, producing the annual report, and developing the conference demographics brochure, partnership guide and other sales-related collateral.
Manage the positioning of NBMBAA media assets and track royalty sales. Spearhead all media outreach and responses, including press events.
Draft and edit press releases, media advisories, website content, talking points, fact sheets, and other internal and external communication materials.
Cultivate existing and new business partnerships that improve profitability, enhance brand, expand market presence and provide value-added services.
Work in conjunction with IT team to ensure appropriate and timely communications via emails, social media and website updates to the homepage and conference micro-site content.
Manage and engage support for any crisis communications with the President & CEO.
Identify and engage corporate partners and VIP’s through sponsorships, special events and other cause-related marketing opportunities.
Consult regularly with the President & CEO; provide input on organizational strategy from a communications perspective that provides actionable insight.
Serve as an active part of the senior management team.
Lead and develop team members; effectively coordinate with external marketing firm and resources.
Other duties, as assigned.
Master’s Degree preferred. Bachelor’s degree and a minimum of 7-10 years job related experience required in marketing and business development.
Experience in both the non-profit and for-profit sectors is ideal. Agency experience a plus.
Must be an excellent writer with experience in writing a range of communications materials.
A detail-oriented self-starter and hands-on strategist who will develop and oversee the execution of initiatives from start to finish.
Able to advise management in all aspects of communications strategies and tactics.
Ability to negotiate contracts and manage relationships with designers, printers, photographers, agency and other vendor partners.
Commitment to the mission and work of NBMBAA with the credibility and persuasiveness to convince others to support the organization.
A collaborative and flexible style, with a strong service mentality. A team player who is committed to organizational success and lifelong learning.
Demonstrated integrity, professionalism and accuracy; excellent organizational, planning, research and analytical skills; effective oral and written communication skills.
Computer skills with high proficiency in Microsoft Word, Windows, Excel, Outlook and PowerPoint; Internet and Social Media Savvy.