OFFICIAL TITLE: Assistant Director of Communications, Marketing and Campaign Management SUPERVISION RECEIVED: Director, Editorial Communications SUPERVISION EXERCISED: Subordinate professional and classified staff, as assigned
General Statement of Duties: The Assistant Director of Communications, Marketing and Campaign Management is responsible for researching, writing, and editing stories for the university's news site, WSU News, and supporting other communication efforts of the university. They will be assigned communications and marketing projects with university departments, and work with the staff in the Office of Communications and Marketing to determine effective strategies for dissemination.
In addition to writing and editing duties, the Assistant Director will also have responsibility for project management, internal client servicing, brand management, and content creation for the University's marketing communications and campaigns.
The position reports to the Director of Editorial Communications and will support that position when work demands require. They will also work with the Director of Marketing and acts as project lead in meeting the University's marketing and enrollment objectives, handling day-to-day management of campaign and advertising agencies, vendors, and other partners, as well as directing enrollment campaigns, including the conceptualization, implementation, and outcomes tracking.
With an understanding of traditional as well as new media and technology, this person must be equally comfortable writing copy for news stories, press releases, brochures, publications, websites, email blasts, advertisements, videos, and audio podcasts. As the news website manager, this person will cover events to provide stories, photos and/or videos, with content that reflects the campus environment and culture.
(E) = Essential
Worcester State University is an Affirmative Action/Equal Opportunity Employer which seeks to reflect the diversity of its community.
The firm annual salary range for this full-time, benefited APA position is: $60,000 - $68,000.
All applicants must apply online at worcester.interviewexchange.com
Expected documents for submission include a cover letter, resume, and a list of three professional references with contact information. Applicants must complete the National Student Clearinghouse Authorization form or submit the official transcript of highest degree.
All information that can be uploaded to one's e-account should be done so by the applicant; information which cannot may be faxed to 508-929-8169 or emailed to firstname.lastname@example.org, or may be sent to the following address:
WORCESTER STATE UNIVERSITY is a vibrant public university located in the residential west side of Worcester, Massachusetts, the second largest city in New England and home to 38,000 college students at more than a dozen colleges and universities. Situated on a compact 58-acre campus, the University offers 50 undergraduate and graduate academic programs to more than 6,400 students annually. The Princeton Review ranks us as one of the 75 "Best Value" public colleges in the country, as well as a "Best in the Northeast" college.