Do you thrive in a fast paced, deadline driven environment? Are you a detail oriented, creative individual looking for the next step in your marketing career? If so, the American Society of Plastic Surgeons has the perfect opportunity for you!
A self motivated individual can successfully perform this position from anywhere and this position is currently 100% remote, subject to potential adjustment post COVID-19 pandemic. Our headquarters is located in Arlington Heights, IL.
WHAT THE MARKETING MANAGER - PRODUCTS AND SERVICES DOES
Manages all ASPS product promotion and development work, including public education brochures, web and folder content; informed consent and coding resources, and online education products.
Manages promotional plans for affiliate societies, ensuring promotions of affiliate programs stay within defined budgets.
Oversees Marketing Associate with planning and developing graphic design of affiliate and product marketing communications, promotional sales and advertising materials, publications, packaging, convention booth and signage and digital graphics for websites and email.
Work daily in Asana Project Management system to triage new marketing requests and ensure that marketing programs are on budget and on schedule.
Manage ASPS product line budgets, providing monthly reforecasts and adjusting marketing plans as needed to achieve goals.
Develop integrated marketing plans for product promotion of existing ASPS product lines, and research new product expansion and development opportunities.
Oversee cyclical updates to existing ASPS products such as ICRs and Coding Resources.
Conduct customer research to use in developing new line of “spa-style” patient education brochures to augment, if not replace, older brochure lines.
Expand and market eNLIGHTEN line of e-brochures, working with Business Technology Team to improve product based on customer research.
Work with Affiliate and Online Education project managers in the creative development of marketing communication strategies to efficiently achieve revenue goals.
Help maintain a consistent corporate graphic identity on internal and external projects.
Manage design projects for brochures, advertisements, postcards, special event program books and other publications. Work with ASPS Design team to develop logos, charts, cover images, website banners, convention signage and booth displays as needed.
Proactively participate in project meetings to suggest design and messaging direction that complements the defined strategies.
Work with Marketing Project and Automation Manager to architect, write and enact successful marketing automation strategies to improve member product use and retention.
WHAT YOU WILL NEED
Education: Bachelor’s Degree in Marketing-Communications or comparable experience
7+ years of experience in writing-intensive roles in in a fast-paced, deadline-driven environment related to marketing or advertising.
Strong skills in copyediting, proofreading, and writing required.
Self-starter motivation and desire to innovate and develop new strategies a must.
Previous agency experience is a plus.
Knowledge of the health care industry is beneficial, and a willingness and aptitude to learn more is vital.
Experience in SharePoint and Asana (collaboration tools), Aptify (association management software), Adestra and or Marketo (bulk e-mail software), Sprout Social and Hootsuite (social media management software) or other customer-management systems is also helpful.
Outstanding writing, editing and proofreading skills
Strong project management skills working with multiple groups to gain buy-in and approvals
Experience budgeting and creating marketing and communications plans
Flexible and adaptive to changing priorities
Ability to organize and prioritize workload to meet deadlines
Experience with email campaign coordination and execution using marketing automation or email marketing tools.
Proven digital marketing research and analysis experience
Strong knowledge of the marketing communication process – research, planning, promotion and evaluation
Working knowledge of content management systems (CMS) and mid-level HTML, social media. Familiarity with AP Stylebook and/or Chicago Manual of Style are also required.
Ability to build and maintain productive relationships with peers and cross-functional teams
About American Society of Plastic Surgeons
The American Society of Plastic Surgeons (ASPS), established in 1931, is the largest plastic surgery specialty organization in the world and is a specialty that has thrived on innovation - continues to push ahead with new clinical breakthroughs, refining current techniques and discovering new ones. The future of plastic surgery continues to unfold, with the promise of amazing new things to come, in the humanitarian pursuit to help patients look and feel their best!
ASPS is conveniently located in northwest suburban Chicago (Arlington Heights), close to O’Hare Airport and just off the Northwest Tollway (Arlington Hts Road Exit).