As the leader in Industrial Automation and Digital Transformation, Rockwell Automation has ambitious growth goals and is embarking on an enterprise transformation that encompasses the products and services it delivers, the business models associated with them, and the technologies and processes through which they are delivered to the market.
To maximize the outcomes of these investments, and in some cases to realize those outcomes in the first place, Rockwell also needs to transform its Demand Generation function and fully unlock the value this function can deliver.
The Director of Demand Generation will be the principle advocate for building a modern demand generation engine at Rockwell and will be responsible for uncovering and utilizing data about customer buying behaviors, needs and goals to inform demand generation strategies, drive alignment, and guide and measure execution.
In this role, your success will depend on your ability to develop deep insights from data and form cooperative relationships within Marketing and across businesses and functions. A key outcome of your success will be the creation of a modern demand generation engine that is a vital contributor of revenue and productivity to the corporation.
Reporting to the Vice President, Global Marketing, you will be a key partner to ensure that the transformation identifies and delivers high-value outcomes for the future of the company.
While this role reports into our Milwaukee, WI corporate office, for the right candidate, we are open to this individual being remote in the US or Europe with occasional travel to both Milwaukee as well as key partners. Key Responsibilities
Lead and transform our demand generation strategy, planning and execution, collaborating extensively in and out of Marketing. This includes enabling the following shifts:
Product-led to industry- and solution-led campaigns
More online vs. offline channels of customer events, engagement
Modern demand generation for newer offerings e.g., software & SaaS
New hybrid sales motions across seling channels
While improving current state, develop, sell and execute a longer-term vision, strategy, budget and plan to evolve Rockwell Automation from current state to a world-class B2B demand generation engine, with measurable ROI at each stage of investment and evolution.
Design and execute world class demand gen programs:
Ensure demand gen programs are compelling, carry a consistent message, amplify the brand and meet revenue targets.
Define targeted content assets by marketing personas tied to specific customer needs and preferences - C-suite, Managers, Implementers
Leverage the appropriate demand gen tactics, including on- and off-line events, website, digital marketing, email nurturing programs, direct outreach, and more.
Own the conceptualization of demand creation, nurturing and predictive scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
Drive Account-based marketing (ABM) activities targeted at our key vertical industry segments to tell compelling and valued stories to the targeted personas
Institute a structured lead mgmt process across generation, enrichment & qualification
Systematically monitor and analyze performance against lead and other marketing goals; continually drive Marketing ROI to optimize program and ongoing growth, looking for areas for additional investment in time and money. Ensure proper data management.
Assume responsibility for highly repeatable demand-related tasks used by all geographies (e.g. telemarketing, translation, data analysis).
Address weak links in the end-to-end lead management processes, including functions outside Marketing (eg. Sales Enablement, Inside Sales, etc.).
Coach, develop & recruit talent to build a high-performing team
Internal Number: 2721599
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.