Digital Content Specialist, Writer

The Digital Content Specialist will be responsible for planning, creating, editing and publishing content across the St. Scholastica digital platforms including css.edu, my.css.edu intranet, social media channels, and email marketing. They will utilize brand attributes, marketing platforms and values that align with the College’s strategic goals.

RESPONSIBILITIES

• Write and produce new web content that can be utilized across all digital platforms through creative storytelling and search optimized content
• Co-manage the College’s social media channels, including oversight of editorial calendar and tracking of post analytics to optimize future content
• Oversee the Sentinel blog content, including idea generation and writing stories pitched by partners across the College
• Serve as primary writer of enrollment marketing email content and track analytics to optimize future content
• Capture and edit photographic assets for social media posting
• Attend evening and/or weekend activities
• Identify new areas of opportunity within existing social channels and evaluate and test new technologies using market trends and industry best practices
• Communicate effectively with faculty, staff, students and alumni
• Assist marketing and communications team members with copy editing and proofreading
• Communicate College brand and editorial standards and guidelines
• Serve as media relations support for the Director of Communications and Brand Strategy
• Ability to learn and use a CMS and CRM to make web and email content updates.

PREFERRED QUALIFICATIONS
• Experience with WordPress
• Experience with Salesforce and/or TargetX CRM
• Experience with workflow or task management software
• Experience with Google Apps suite