MARKETING MANAGER
University of Washington
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MARKETING MANAGER

University of Washington

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Details
Posted:
December 22, 2020
Location:
Seattle, Washington
Salary:
Open
Type:
Full Time

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.

UW Continuum College (UWC²) expands the reach of the University of Washington with programs like UW Professional & Continuing Education, International & English Language Programs, Summer Youth and the Osher Lifelong Learning Institute at the UW that meet the needs of various learners at all phases of their lives. We’re focused on removing obstacles to relevant educational opportunities by addressing geographic, financial, length of commitment and time constraints, increasing access to knowledge for more people. As a diverse community that values inclusivity and collaboration, we foster a respectful, supportive workplace where innovation comes to life. By looking ahead and experimenting with new approaches, we’re creating new educational opportunities to help people thrive in a world of change.

Diversity and respect for all, is a core value of UW Continuum College. We are committed to improving access to education, removing barriers to entry, and viewing our work through an equity lens. We believe our organization is better when diversity of thought, practice, and experiences are not only welcomed but celebrated. We are passionate about creating, and supporting an inclusive working and learning environment for all students, staff, and faculty.

The Marketing Manager oversees marketing for a portfolio of special programs and fee-based degrees. The Marketing Manager is responsible for developing annual plans, securing approval from key stakeholders, and for performing a variety of research, communication, reporting, and other activities related to the execution of those plans. The ideal candidate will be capable of performing a wide range of marketing and account/client management activities and have a demonstrated ability to successfully manage multiple competing priorities.

This position manages internal UW client relationships and identifies and recommends marketing approaches to increase program enrollment including tracking budget and evaluating performance of various marketing initiatives. This role involves independent decision-making, deep understanding of the rapidly evolving digital marketing industry, and ongoing relationship management.

Relationship Management
  • Establish and nurture ongoing relationships with campus academic leaders and administrators as the primary marketing liaison between the campus partner and the UWC² marketing department
  • Provide expert marketing consultation to campus partners on the best strategy to meet program goals and document approach in an annual marketing plan
  • Organize and lead annual marketing meetings with program leadership to review previous year's performance and consult on recruitment goals for the upcoming year
  • Provide timely and ongoing communication related to the status of marketing initiatives and plans with key stakeholders and colleagues across the organization
  • Recommend program marketing budget, manage budget, and share reconciliations
  • Ensure academic and campus partners approve plans, including budget, strategy, and execution
  • Create and maintain strong relationships with relevant vendors and external partners, including a comprehensive digital advertising agency
  • Consult and partner with internal and external subject matter experts as needed (e.g., SEO, content strategy, PR, etc)
  • Proactively problem-solve unique issues that arise

    Marketing Plan Strategy, Development, and Execution
  • Develop student-centered marketing strategies and write customized annual marketing plans that align with recruitment and admission goals for each degree or special program in a portfolio
  • Manage execution of marketing plan activities, including media buying and digital marketing/advertising initiatives in collaboration with a digital marketing agency, execution of email & content marketing initiatives, event promotion, and other campaigns
  • Compile and evaluate performance metrics for advertising campaigns, social media, email, and other marketing activities
  • Working with marketing staff, ensure that all marketing deliverables, including email marketing, advertising, event promotion, web content, video, and more, are scheduled to be completed on time and within budget
  • Manage program marketing budgets, source and manage relationships with advertising vendors

    Marketing Strategy and Thought Leadership
  • As a representative of the marketing team at Continuum College, understand and help convey the mission of the organization; seek opportunities to educate and inform partners and colleagues about marketing services and areas of expertise
  • Identify and document exceptional examples of program marketing success; under direction, develop these into shareable case studies
  • Collaborate with other marketing managers to strategize across the program portfolio, discuss effectiveness of marketing tactics, and contribute to setting benchmarks
  • Stay up to date on marketing best practices for higher education and for reaching adult learners
  • Collaborate with others in marketing on progress toward shared goals (e.g., improving processes, supporting the Continuum College brand and mission, etc.)

    REQUIRED QUALIFICATIONS
    Bachelor's degree in communication, English, business, social sciences or a related field AND 4 years of work experience in marketing or marketing communications role to include:
  • Experience developing positive relationships with a variety of stakeholders (this can be internal or external clients or other key decision-makers)
  • Understanding of digital marketing strategies and techniques including marketing communications, search engine marketing or other PPC advertising, social media marketing, conversion tracking and analytics
  • Strong organizational, editing, writing, and project management skills
  • Ability to meet challenging timelines and work in fast-paced environment
  • Demonstrated ability to manage multiple competing priorities
  • Experience managing marketing budgets
  • Exceptional attention to detail, high level of professionalism, and strong customer service skills

    DESIRED QUALIFICATIONS
  • 5-6 years of work experience in marketing or marketing communications
  • Strong presentation skills, including the ability to explain difficult concepts

    Application Process:
    The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
    		•

    Internal Number: 185609
    About University of Washington
    Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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