Enrollment Marketing Lead, K-12

Niche is looking for a highly motivated Enrollment Marketing Lead to drive our B2B marketing efforts among K-12 schools. You’ll be tasked with evangelizing and expanding our enrollment marketing solutions for U.S. K-12 schools and establishing Niche as a thought leader in the K12 market. You'll develop and execute strategies to increase brand awareness, sales adoption, and client engagement and be a conduit for client feedback to our Sales and Product teams. 

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our onboarding meetings
• Collaborate with various team members to get a clear understanding of our users, clients, products, and current B2B marketing strategy
• Start building relationships and trust with key stakeholders

Within 3 Months:

• Develop a deep understanding of K-12 enrollment marketing solutions, digital advertising, and how we drive value for our clients
• Develop a deep understanding of clients, products and the buyer’s journey across each of the K12 segments
• Gain a deep understanding of the current content marketing initiatives and areas of focus.  Begin to identify areas for growth
• Establish a strong relationship with the Enrollment Marketing Lead to ensure alignment and consistency

Within 6 Months:

• Begin to develop blog posts, case studies, client surveys, and white papers to support Sales efforts and help refine our product offering
• Begin to develop and present webinars, panel discussions, and conference sessions for industry stakeholders

Within 12 Months:

• Lead the content development plan for K12 schools to target prospects and clients through the customer lifecycle, including new client acquisition, client engagement, client analytics, and brand awareness
• Help refine and communicate our value proposition to admissions and marketing departments at schools