Social Media Marketing Manager

Arteriors is a high-growth, dynamic home furnishings wholesaler with an employee-centered culture that stresses achieving results and having fun along the journey. We are a go-to resource to interior designers and luxury retailers around the globe. Our award-winning lighting, accent furniture, mirrors and accessories are frequently featured in shelter magazines like Architectural Digest and Elle Decor. Our products are also a favorite among TV and movie set designers.

The Social Media Marketing Manager will be responsible for the planning, development, execution, analysis, and optimization of innovative social and digital programs to increase overall brand awareness and drive measurable leads to sales. Responsible for the daily management and administration of all social channels and marketing for Instagram, Pinterest, Facebook, Twitter, Linked-In and third-party channels with Design Associations and Trade Markets’ profiles.  Engage and create an interactive relationship between consumers and the company. 

In close collaboration with the Digital Marketing Manager & Channel Marketing Manager, this role will use social and external digital channels to amplify the overall brand message and targeted campaigns to create one consistent brand voice and drive results. Key factors of success include 1) Proactive analysis (leveraging Candid, Planoly, Hubspot, Zoho Analytics, Marketing Hub, Google Analytics, etc.) 2) Ability to develop and maintain a KPI dashboard 3) Confidence and creativity in pre-planning initiatives and campaigns that are high-quality content designed to entertain, inspire and inform.

Responsibilities

• Conceptualize and create a masterful social media calendar that educates, entertains, and inspires a range of B2B and B2C customers through:
  • Original, curated content, UGC, Guest Designer Program and leveraging editorial coverage
  • Collaborating with internal and external resources to generate new programs that maximize market and event traffic
• Work closely with the Marketing, Visual Merchandising and Sales team to develop campaigns that help achieve corporate goals
• Organize and maintain all assets
• Research and facilitate outreach to external parties to acquire content assets for our digital marketing programs
• Manages Third Party Platforms (Design Associations and Trade Markets) to improve brand awareness and drive revenue
• Manage paid and unpaid social media strategies and digital advertising for all sales channels
• Develop monthly digital dashboard reports that analyze and distill emerging social media trends that will be submitted to the Executive Team and Board of Directors. Reporting should include best practices and observations on future opportunities and improvements.