DEPARTMENT: Digital Marketing & Communications SUPERVISOR: Assistant Director of Social Media HOURS: TBD post Covid ; Social media monitoring takes place nights and weekends, in addition to covering events that take place outside standard business hours. GRADE/SALARY RANGE: 3
The social media specialist is responsible for implementing social media strategy and tactics across multiple platforms; working with data tools to measure and increase audience engagement on those platforms and pivot based on data results; and maintaining consistency of voice, visual signature, and editorial standards of engagement across social media platforms.
ESSENTIAL DUTIES ANDRESPONSIBILITIES
Coordinates activities including promotional materials and products designed to promote awareness of Schools, department and/or campus services, programs or products within the campus community or to the general public.
Plans, develops, and implements paid and organic social media campaigns in collaboration with the Assistant Director of Social Media.
Researches, analyzes, monitors and evaluates social media marketing effectiveness, reporting results to appropriate higher levels of administration.
Monitors Google Analytics, Social Media Management & Social Analytics Platforms for insights to campaign performance.
Researches and analyzes new and digital platforms and methods for generating revenue in target markets. Identifies opportunities for optimization through A/B tests, target audiences, best times to post, relevant subjects for content generation, etc.
Monitors platforms for audience sentiment and social listening.
DEESIRED MINIMUM QUALIFICATIONS
Microsoft suite Web Development - Basic HTML a plus Statistical Software-Google Analytics/Social Analytics Social Scheduling - Sprout Social, Hootsuite or similar
Bachelor's Degree in related area and/or equivalent experience/training
1-3 years' work experience
TOOLS AND EQUIPMENT USED
Desktop computer, including spreadsheet and word processing software; copy machine; fax machine, printers, and scanners.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately quiet.
The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Molloy College, an independent, Catholic college, rooted in the Dominican tradition of study, spirituality, service and community, is committed to academic excellence with respect for each person. Through transformative education, Molloy promotes a lifelong search for truth and the development of ethical leadership.
All Molloy College employees are expected to display an understanding of and a commitment to the College's mission and core values; foster relationships with a spirit of inclusivity, compassion and respect; appreciate and celebrate differences and support a welcoming and hospitable environment that is responsive and helpful to all members of the Molloy community and beyond.
Women, minorities, persons with disabilities and veterans are encouraged to apply.
About Molloy College
Molloy College, an independent, Catholic college rooted in the Dominican tradition of study, spirituality, service and community, is committed to academic excellence with respect for each person. Through transformative education, Molloy promotes a lifelong search for truth and the development of ethical leadership.