The Director of Marketing & Communications for Kern Medical is responsible to lead and develop the health care organization’s marketing and communication efforts. This position is located in Bakersfield, California and reports to the President of Hospital and Clinic Operations.
JOB DUTIES & CAPABILITIES: The job requirements include, but are not limited to the following:
Lead cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines
Manage multiple projects and people simultaneously
Know when/how to elevate issues to senior levels in order to drive decision-making on key projects
Ability to develop and manage budgets
Develops strong, trustworthy relationships with cross-functional partners throughout the health system
Effectively removes barriers, gains alignment to, and manages priorities cross-functionally
Considers multiple point of views and has the ability to evaluate, challenge and promote debate of key project and business issues to optimize solutions
Engage with media and key influencers to maximize specific programs and respond to media inquiries
Provide guidance and counsel to spokespersons as needed; including briefing materials, interview prep, media relationship management, etc.
Develops talking points that are appropriate for media requests.
Collaborates with digital and product marketing teams to ensure alignment
Develops, writes and edits original material for press releases, proposals and related administrative publications in print and/or electronic media.
Draft, circulate and manage reviews/approvals for created content
Directs creative campaign and strategic communications for various audiences
Develops, writes and edits informational material to promote fundraising, including brochures and other marketing collateral materials.
Identifies appropriate photography for internal newsletters and campaigns and for social media.
Translates written reports into "lay speak" for internal & external audiences.
Understanding of current digital marketing practices and metrics.
Strong oral communication skills with excellent presentation skills
Understanding Target Audience
Exhibits an understanding of the target audience and consistently utilizes a consumer-lens in order to make recommendations and decisions
Identifies type of audience while presenting to leadership team or broader organization
Continually monitors competitive landscape and identify additional growth opportunities for services
Manages a consistent and harmonious brand message across all channels.
Coaches and mentor direct reports in functional and leadership competency development
Focuses on big picture, prioritizes work and minimizes extraneous work for team
Manages day to day activities of Marketing and Communication staff
Bachelor’s degree required, MBA preferred
5-7 years of project management, marketing or communications experience
Healthcare experience preferred but not required
Strong project management skills and attention to detail
Excellent interpersonal communication and team working skills
Experience in developing marketing plans
Understanding of Adobe Suite and Microsoft Office
Previous experience leading and working on cross-functional teams
Comfortable working in a fast-paced, fast-changing environment
Proven, reliable work history
Desire to work for a large health care organization with a focused mission of patient care, medical education, and community service
Senior manager or director with experience gained at both large & entrepreneurial companies
Highly skilled at being agile and can effectively pivot priorities, strategies, and initiatives
Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
Strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.
Natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.
Collaborative with a “can do attitude”
Leader and doer
WHAT WE OFFER Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.
Group Life and AD&D
Group Long-Term Disability
Paid Time Off
Internal Number: Dir of Mktg & Comm
About Kern Medical
Kern Medical is a 222-bed hospital with outpatient clinics spanning the city of Bakersfield. Founded in 1867, Kern Medical is a Specialized Tertiary Referral Center, Academic Teaching Institution and Safety Net Hospital. Guided by the need of patients and their families, Kern Medical delivers safe, compassionate, high quality care and improves the health and well-being of the community. In 2020, Kern Medical had over 9,200 admissions, 55,000 emergency department visits, 3,000 trauma activations and 148,000 physician office visits.