We are seeking a Demand Generation Manager to join our team to be pivotal in helping to support initiatives, improve processes, and increase sales numbers.
You will report to the CEO and work to create revenue driving campaigns for the fast-growing medical device industry.
You will play a key role in helping a growing, award-winning software company by leading the marketing team and department initiatives.
You are a strategic thinker with great ideas and an entrepreneurial spirit that is constantly looking to improve themselves and their workplace.
You have hands-on experience creating leads and pipeline to support sales teams.
You are excited about creating a successful demand-gen program and improving current processes.
Rimsys is seeking a talented and experienced Demand Generation expert to help us build the foundation for how our marketing team drives the sales pipeline. As a member of the marketing team, you'll wear many demand-gen hats—from driving awareness, to launching Account Based Marketing (ABM) campaigns, to optimizing our lead funnel, to helping guide how we build our tech stack. You will report to the CEO and work to create revenue driving campaigns for the fast-growing medical device industry.
The ability to work independently within a small team and manage deadlines in a fast-paced environment is essential. The individual will have excellent attention to detail, be creative and be an excellent communicator.
As our demand generation manager, you will own the execution of all digital lead generation programs. You will be a force in fueling the sales engine. Bring rocket fuel and creative ideas.
Develop ABM campaigns to reach strategic accounts
Develop and execute campaigns that achieve quarterly pipeline goals
Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
Optimize our online experience from paid ads (PPC), social media advertising and marketing, retargeting, to the website and lead capture
Work in Hubspot to create email nurture programs, segmented lists and campaign assets—including emails, landing pages, and forms
Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.
Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline
Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events.
Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.
Closely partner with other marketing team members and the sales organization.
6+ years of experience with professional B2B demand generation with proven track record
Experience at SaaS companies, with a focus on enterprise sales
Track record of hitting aggressive pipeline targets and generating revenue (Be ready to provide concrete examples and evidence of meeting targets and generating revenue)
Deep understanding of ABM strategies and tactics
Excellent analytical skills with experience measuring marketing attribution.
Exceptional project and budget management experience with marketing campaigns.
Excellent communication, presentation, and writing skills.
Quick learner, organized, and self-motivated with the ability to define goals and prioritize your own work.
Expertise with a variety of marketing tools, such as Hubspot, Linkedin, Google Analytics, and Google AdWords
Experience running campaigns across multiple channels including SEM, display, email, social, and web
Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
Desire to work autonomously; self-starter; provide significant impact to an organization; you spot opportunities to make things better and take ownership over them
Track record of collaborating across teams; you can effectively partner with sales, operations, designers, and marketers
Telecommuting is allowed.
Internal Number: 14
About Rimsys, Inc
Rimsys is a provider of world-leading Regulatory Information Management (RIM) software for medical technology companies. Built by and for regulatory affairs professionals, Rimsys digitizes, automates, and creates regulatory order to ensure products adhere to changing global regulations. It is the only holistic RIM software for medical devices, in-vitro diagnostics, and medical device software that makes it easy to manage global UDI requirements and navigate the pillars of regulatory affairs, including product registration, standards management, essential principles/GSPR, and regulatory intelligence.