We are seeking a Campaign Specialist to join our team of talented Marketing Services professionals who provide campaign development and digital marketing services to clients large and small. The ideal candidate will be an independent worker who is detail-oriented and highly organized. A positive, customer service-oriented, and problem-solving attitude is a must for this role. This role involves meeting the demands of both a fixed marketing calendar and frequent client requests, exacting standards, and unforgiving schedules - the work must be done on time (although some items can be set-up in advance) and error-free. The Campaign Specialist role will report to the Campaign Manager within the Digital Marketing Services group.
Role and Responsibilities
Set up and deploy email marketing campaigns for a variety of clients within their preferred ESP
Understand, plan and implement complex audience targeting schema while setting up marketing campaigns
Provide QA for marketing campaign designs, templates, outbound campaigns with the goal of a 0% error rate
Perform campaign analysis to influence broader marketing strategy and contribute to client ROI
Maintain daily interaction to update Campaign Manager with status of campaigns and tasks
Contribute to process efficiencies to assist our fast-paced team
Consistently meet department and client deadlines
Remain current in a quickly evolving industry
Carefully track and record billable time
Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
3-5 years of experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
Experience using web-based email management software - specifically setting up, previewing, testing, troubleshooting, and monitoring email blasts
Strong HTML skills and experience with developing and editing code for email templates
Knowledge and experience with email marketing best practices, innovations, and connections to the email marketing community
Strong interpersonal skills including email, phone and meeting-related communications, including a high level of responsiveness to clients, teams, production and organization of detailed agendas and minutes
Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
Experience documenting complex campaign business requirements for internal and external stakeholders
Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience reviewing and approving platform-level configurations, settings and data flows, and individual campaign-level targeting and touchpoint rendering
Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe, SalesForce, Selligent, Redpoint, Oracle, or similar)
Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
Adobe Campaign Business Practitioner Certification also a plus
If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
Bounteous is willing to sponsor eligible candidates for employment visas.
For employment opportunities based in Canada:
Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.
Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results.
We built our business on pillars of integrity, discipline, and excellence. These values are reflected in our work and our culture; for the past 20 years, we have worked with global brands and innovative startups, bringing together diverse teams of talented people to change the way companies do business. As the digital space evolves, our team of problem solvers, design thinkers, and technology educators continues to bring passion and skill to everything we do.