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What you’ll be doing...
We’re looking for someone who’s passionate about A/B, and multivariate testing; someone who dreams about generating hypotheses relative to what resonates with customers, figuring out what levers to pull to improve conversion rates - copy, visual assets, promotions, channels, overall experience… In this role, this person will have the opportunity to test their hypothesis by launching multiple in-market experiments about every other week.
The incumbent will design tests for experimentation, create test briefs and task lists, and oversee experiments from launch and measure to a recommendation on whether to tweak and retest, discontinue or scale the experiments.
In this fun, exciting, and fast paced role, you will channel the energy of a multi-functional team with the expertise needed to implement and launch tests end to end, have the opportunity to drive growth and achieve operational eﬃciencies.
Creating briefs that specify the customer journey and specific levers to be pulled in specific tests..
Lead sprint planning sessions in which tests are selected for execution, daily working sessions via which the team will execute the tasks needed to launch tests, and sprint review sessions to identify and lead appropriate responses to root causes for deviations between initial test briefs and what is launched in-market.
Own sprint planning sessions - selecting which test(s) to execute next, builds test definition briefs, leads test kickoff meetings, facilitates working sessions for the team, and sees tests through execution and launch.
Conduct sprint review sessions to capture how much and why launched tests differ from what is documented in original test briefs.
Ensure that the overall in-market consumer experience is documented, and that test levers are well understood.
Drive optimal utilization of resources; schedules tests to be executed in a way that balances resources across creative, media, promo and other levers.
Provide consistent communication on test progress and synthesize and capture results.
Propose scaling recommendations to the RTM governance body that approves scaling of tests.
Collaborates with the Measurement Lead on test design, learnings, and recommendations on which tests to scale
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience in marketing or digital operations.
Experience with digital marketing tools (web analytics, personalization, media activation)
Experience working in a fast paced setting in which outcomes are time-boxed, pivots in how to deliver against those outcomes are expected, and focusing the energy of a team of experts in the service of a shared goal.
Even better if you have:
Experience in agile project management.
Ability to influence without authority since they would be leading a cross-functional team that does not report to them directly.
Highly organized and thrives in a fast-paced, multi stakeholder environment and can manage multiple priorities.
Critical thinking, problem solving and analytical skills.
Experience in segment marketing.
High level of business acumen.
Strong oral and written communication skills.
Highly collaborative and can lead meetings across a cross-functional team gathering inputs from numerous functional leads.
Refined organizational skills - provide structure and planning to keep projects on track.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.