Digital Content Strategist, Marketing & Communications

• Act as point person from content strategy perspectiveoncontent developmentinitiatives, including website redesigns and optimizations, providingpoint of viewthroughout in meetings
• Act as project manager, using tracking software to ensure projects are on track and deliverables communicated including creation of content maps, requirements briefs, meeting summaries and needed documentation
• Partner with leaders and teams (e.g. social and digitalmedia, SEO,patient and professionaleducation, internal/physician communications, patient portal) on content distribution plans
• Capture and analyze metrics to produce key insights for future direction along with preparing decks to update core internal partners
• Support development of strategies, including channel selection & distribution, for promoting content created by various stakeholders
• Perform research, including internal andcompetitive analysis, to identify content gaps and make recommendations to Director, Digital Content Strategy and Associate Director, Digital Content Strategy
• Strategize innovative ways to achieve a variety of business goals with existing and newcontent
• Work with partners around the institution and externally (agencies)to update and maintain sections of our site
• Write and edit copy as needed for various digital projects and audiences
• Help champion content strategy around the organization
  
  

You have:

• Experience in content ideation, creation of various types (emails, webpages, articles and infographics) working and providing direction to internal andagency partners
• Deep understanding of digital content analytics and measurement, specifically Google Analytics and digital content channels in general
• Understanding of content audits, as well as experience looking at competitive landscapes and coming up with actionable recommendations
• Knowledgeable about SEO, keyword research, information architecture, and usability best practices
• A collaborative spirit, solution-oriented approach along with stellar communication skills and ability to connect across leadership
• 2-4 years working in digital content strategy leading projects from end to end, including setting KPIs and measuring success
• Content Management Systems and/or website migration experience a plus