The Marketing Manager is a recognized leader in the Marketing Department and serves as the go-to marketing resource for marketing programs and events in the Washington, DC office. In conjunction with the Director and office/regional leaders, s/he plans and manages a range of targeted marketing activities that align with client needs and support the business objectives of the office/region. S/he oversees signature programs and initiatives aimed at strengthening the profile of the Firm in the market and creating opportunities for Sidley lawyers to network and build relationships with key contacts.
The Marketing Manager can have direct supervisory responsibilities for Marketing Specialist, Coordinator and Assistant level professionals and is responsible for fostering a collaborative, high-performing team. Additionally, s/he may be required to mentor junior members of the broader team and embody the highest standards of service delivery. The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers.
Leverages market awareness and industry best practices to recommend and facilitate innovative marketing solutions; this includes refining existing programs and establishing new initiatives as needs are identified.
Plans and manages firm-sponsored programs for clients and prospective clients; oversees all event logistics, including invitations, mailing lists, handout materials, site management, speakers, visual presentations and follow-up.
Develops, manages and monitors office marketing budget(s) for the office/region, including evaluating the return on investment (ROI) of initiatives.
Leads implementation and maintenance of the Firm's CRM system in the office/region and leverages the system to connect lawyers, clients and other contacts.
Leads the development and submission of office/regional directory rankings, awards and surveys to raise the profile of local practices, coordinating with global practice liaisons.
Works with office/regional lawyers and global practice liaisons on the creation, editing and maintenance of external communications and collateral materials, including lawyer biographies, Sidley Updates, advertisements, invitations, website pages and social media content.
Hires, manages and develops office/regional marketing staff. Oversees daily operations, delegates and reviews staff work. Manages professional development of staff, including goal-setting, coaching and training. Prepares annual performance appraisals and provides timely feedback on performance.
Attends and contributes to office and departmental leadership meetings, as needed.
Ensures that department and firm processes and procedures are followed, to ensure the efficient and effective operation of the marketing team.
Collaborates with other leaders within and outside the Marketing Department on special projects as needed.
Leverages firmwide resources and opportunities to meet the needs of lawyers and practices in the office/region.
To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email firstname.lastname@example.org (current employees should contact Human Resources).
Education and/or Experience:
A minimum of eight (8) years of marketing or business development experience
A minimum of two (2) years of direct personnel management experience
A Bachelor's degree from an accredited four-year college or university, preferably in marketing, communication, business or related field
Demonstrated ability to manage multiple projects with competing deadlines and priorities and take initiative to lead projects
Demonstrated computer experience: MS Word, PowerPoint and Excel
Excellent writing, editing and proofreading skills
Law firm or professional services experience
Advanced degree in a related area, such as marketing, law, business or communications
Experience managing a remote team across offices/regions
Understanding of the local/regional market for legal services and competitive landscape
Other Skills and Abilities:
The following will also be required of the successful candidate:
Strong organizational skills
Strong attention to detail
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity/Affirmative Action Employer.