Brand Marketing Leader

Req ID: 39249

Location: Los Angeles, CA

Other location(s): N/A

Relocation benefits offered: Yes

Travel required: a. Up to 25%

"I can be myself at work."

You define yourself by more than just a job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions and your take on the world everything that makes you unique. We're working hard to advance diversity, equity and inclusion in our organization and our communities because we know that what makes us different makes us better.

We want you to feel a strong sense of belonging. We value and welcome your experiences, ideas and identity. Over 40 employee resource groups unite our people and help to develop our collective empathy through unfiltered conversations about race, ethnicity, gender, gender identity, sexual orientation, faith, disabilities, mental health and so much more.

"I can influence my income."

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You'll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will be the equivalent of 15% of your annual pay (including bonuses).

"I can lead a full life."

You bring unique goals and interests to your job and your life. Whether you're raising a family, you're passionate about where you volunteer, or you want to explore different career paths, we'll give you the resources that can set you up for success.

• Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
• Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
• Access on-demand professional development resources that allow you to hone existing skills and learn new ones

COVID-19 HIRING: Our recruiting and onboarding activities are virtual during the pandemic and we've transitioned to a work-from-home environment until further notice. We are offering generous work-from-home benefits to improve our associate's ability to work remotely.

"I can succeed as a Brand Marketing Leader at Capital Group."

As a Brand Marketing Leader, you will be responsible for defining and leading the Capital Group brand marketing strategy and ensuring execution is aligned to business objectives, client segment needs and product goals. You recognize that there couldn't be a better time to join this team, as Capital Group is early in its brand marketing journey and has already made significant investments in advertising, our overall client experience, an enhanced digital strategy, data, CRM, and point of sale tools and automation.

You will be excited to play an integral part in defining the next phases of our brand strategy and leading cutting-edge campaigns to support, build, and elevate the Capital Group brand. Your areas of oversight will include brand architecture, style guides and other foundational brand assets that will be used globally across the organization, and you will be critical to helping achieve our business goals across key audiences and regions on a global level. You are well versed in navigating a high degree of complexity with stakeholders at all levels, including Sales and Product, to ensure that overall messaging and experiences provide consistency in the overall Capital Group narrative and excellence in creative expression.

I am the right person Capital Group is looking for:

• You have extensive experience (a minimum of 10-12 years) of direct experience in marketing strategy and execution within an environment whose products/services have deep roots and ties back to a critical and/or vital mission for the audience; your experience within a large corporation in the consumer packaged goods, entertainment, E-Commerce, healthcare, and/or related industry will serve you well as a Brand Marketing Leader within Capital Group
• You have a proven track record of developing and executing insights-driven marketing plans that contribute to delivery of business outcomes, as well as a solid grasp of how to translate business objectives into Marketing and Sales programs that achieve both short-term and long-term goals
• You shine as a leader in marketing strategy development and as an executor across the marketing mix including research, consumer insights, communications, innovation/product/concept development, advertising, PR and trade/customer marketing
• You are passionate about developing brands and have experience building and/or elevating large and global brands
• You have an in-depth knowledge of current marketing technology, tools and digital channels, and are fluent in digital marketing, social media, search, content marketing and other marketing channels
• You are excited about the possibility of taking a historical brand with a rich heritage, and creating the right strategy to elevate that brand in such a way which will impact a diverse array of audiences worldwide
• You are a persuasive, influential and savvy communicator and presenter, as well as have experience developing more junior brand marketers and brand talent in past roles
• You are comfortable navigating a highly matrixed corporate environment and collaborating across many stakeholders and groups to accomplish a goal

"I can apply in less than 4 minutes."

You've reviewed this job posting and you're ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn't what you're looking for, check out our other opportunities and join our talent community.

"I can learn more about Capital Group."

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That's why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people's lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 7,800 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Glassdoor, FairyGodBoss, DiversityJobs and Instagram.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.

Nearest Major Market: Los Angeles
Job Segment: Brand Manager, Branding, Social Media, Marketing Manager, Marketing