Manager, Digital Marketing - Americas

Are you passionate about creating digital content?

Bring your digital expertise to the table to inspire colleagues and partners to embrace innovation, consumer-first thinking, and iterative, smart execution!

Core Responsibilities

Content Creation, Measurement and Innovation

• Develop digital content for social channels with a primary focus on YouTube
• Apply a data driven approach to digital content innovation, creation and distribution and identify new content opportunities
• Build “always on” content approach for digital channels
• Drive content development and delivery for newly approved platforms and networks
• Collaborate with our Social Media team to deliver metrics for content performance on social channels


Content Partnerships and Platforms

• Work with global, regional and BU teams to identify, incubate and grow partnerships
• Collaborate with LEGO Social Studios to assess partnership / platform opportunities


Digital Paid Media strategy

• Act as key in-house tactical lead for our paid media agency and brand marketing teams
• Support a holistic strategy across our paid digital media channels (kids, adults, shoppers and pre-school)
• Lead our consumer search strategy in partnership with our agency


E-commerce Center of Excellence (ECOE)

• Build synergistic WoW with ECOE and connect to digital shopper efforts
• Liaise with ECOE to build fully integrated WoW for below-the-line activations, including in-house measurement, reporting, and execution


Digital Eco-system

• Support digital ecosystem planning across the Americas region
• Assess channel relevance for digital tentpole executions
• Gain better alignment on objectives across paid, owned and earned partners
• Focus resources around key priorities and implement executional excellence
• Better integrate and accelerate LEGO.com and LEGO Brand Retail support

Play your part in our team succeeding

You will support the Americas regional marketing team as well as brand marketers in the US, Canada and LATAM business units.

A meaningful role within the Americas Digital Marketing team, this position requires a digital native with deep functional expertise in digital content development, planning, digital commerce as well as a genuine passion for assessing and understanding new and emerging digital platforms.

Digital Marketing is a constantly evolving function within our business with a current focus on social media (paid + organic), influencer partnerships, content marketing + optimization, and holistic digital strategy.