Communications Consultant 2

Columbia Basin College ("CBC" or the "College") seeks a Communications Consultant who will be responsible for aiding the Marketing & Communications Department in its role in supporting student success and positioning Columbia Basin College as the first choice for higher education. This person also supports the department’s commitment to providing internal and external communications and creative services that are effective, compelling and agency-quality to the College and community. This position also provides English/Spanish translation services for the College as needed. This position reports to the Marketing & Communications Director.

This position is open until filled. First consideration will be given to applicants whose complete application has been received by March 14, 2021 @ 11:59 PM Pacific Time.

Primary Responsibilities:

• Collect, write, proofread and publish compelling content for the College’s external and internal online presence, including internal and external websites, social media platforms, an electronic newsletter and digital marketing tactics while adhering to branding guidelines;
• Support the College’s goal of maximizing the search engine optimization (SEO) of its web content to improve the College’s visibility in organic search results;
• Support the development and tracking of integral advertising campaigns to support enrollment, retention, completion and other College initiatives;
• Monitor, review and edit online graphics orders to ensure accuracy and adherence to branding standards;
• Work closely with internal stakeholders to ensure consistency in messaging in regards to marketing and communications initiatives, and to ensure informational, department and program related content is accurate, up-to-date and are consistent with marketing efforts to maximize return-on-investment;
• Review, edit and approve submitted web content in the College's content management system (CMS);
• Provide English/Spanish translation services as needed;
• Program and schedule electronic software systems;
• Work with internal clients to determine best communication tactics to promote programs, events and initiatives; 
• Work with CBC Videographer to produce compelling videos that support the College and student success;
• Write news releases and coordinate with media;
• Select the most appropriate techniques and materials available within the project budget; 
• Act as a brand advocate, ensuring all products reflect the CBC brand character and meet established brand standards; and
• Perform other duties as assigned.