The Director of Digital Strategy will lead a team to define scope and recommendations for the university's flagship digital properties, social media platforms and partner sites. This position will play an advisory role on partner engagements, serving as a digital strategy advisor. They will serve as a thought leader in aligning holistic digital marketing strategy with business goals/objectives and drive high-level discussions to make strategy recommendations based on the goals of the university and its entities. They will be a key partner to schools, colleges, and university wide programs as they solidify and enhance their digital presence. An excellent communicator with a sense of empathy and human context to drive sensitive insights that help design solutions that serve audience needs. A positive team player with the ability to strategically and operationally lead teams to develop and implement digital strategies (web, social and digital platforms) within established university guidelines. The director will manage digital strategists, interactive design, and the social media team. They will drive adoption of accessibility, process, and policy standards, supporting digital best practices and key digital metrics. They will train, mentor, and onboard new members of the digital strategy team.
Internal Number: 86199
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.