The primary purpose of this position is to develop and execute digital strategies for a variety of clients. The Digital Strategists position has been identified as a developmental role designed to cultivate internal resources for potential future promotional needs the company may have in the Digital department. Among the key responsibilities for these positions is to participate in training experiences, learn new skills, and demonstrate increasing proficiency and expertise with the Core Functions described below.
Work with internal client teams to determine and track success based on the client’s goals and objectives.
Work with other internal teams to ensure adherence to best practices.
Lead the building, development and delivery of strategic omni-channel digital marketing plans.
Calculate ROMI (Return on Marketing Investment) for all client campaigns.
Continually monitor current marketing trends, new technology solutions and competitive strategies and then translate them into new marketing ideas for clients.
Create executable plans around client websites, both existing and new, in order to optimize the website to maximize lead generation.
Foster and maintain strong client relationships by ensuring meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking.
Collaborate and develop relationships with internal teams (stakeholders, account services, creative, integrated content, etc.) and work to ensure best practices across disciplines.
Identify key digital content needed to support client goals, including but not limited to, new content recommendations, website updates and landing page creation.
Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.
Develop executable strategies for our clients to enable the achievement of their goals, to include, paid/organic search, paid digital, nurturing/marketing automation and lead qualification.
Work with the client and client teams to determine key metrics for reporting the success of the goals set by the team.
Perform other duties as needed.
Additional Duties and Responsibilities:
Utilize client and industry expertise to strategize, plan and execute digital activities for clients, to include: Defining project scopes; Developing accurate estimates for clients; Updating status reports; Auditing client invoices to ensure accuracy. Anticipate potential problems and challenges before they arise and propose solutions.
Develop methods and processes to manage database segmentation and list generation processes, including management tools, segmentation models and maintenance processes.
Ensure comprehensive and concise communication when presenting strategies and results to internal and external client teams.
Coach and mentor the digital strategists.
Bachelor’s degree in Marketing, Communications, or related field; and/or equivalent work experience.5-7+ years of experience in data driven marketing
Seven (7) or more years of interactive marketing communications experience with proven skills in conceptualization, creative problem solving, and client relations; preferably in an advertising agency environment.
Knowledge of Microsoft Office 365 and Microsoft Office Visio.
Verbal and Written Communication
Attention to Detail
About HDJ & Associates, Inc.
HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place.
Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list.
Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming.
Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.