Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments of the Financial sector
Design and lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze insights, trends, market analysis, and marketing best practices to build successful and differentiating strategies in a very competitive financial landscape
Partner with internal and external teams to design, test and implement best practice templates.
Daily and Monthly Responsibilities
Develop creative briefs and execute creative direction to meet objectives for all marketing and public-facing communications, including print, digital, and video assets
Conceptualize, design and execute campaigns across the prospect and client lifecycle, ensuring the alignment of communications and messaging across all channels
Design and manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events (online and in-person), documenting business processes, and providing additional sales support
Optimize current marketing initiatives
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
Bachelor's degree in marketing, business, communication, graphic design or related field
3 – 5 years experience within the Financial Sector (Banking, Asset Management etc)
Excellent design, written and verbal communication skills – proficiency in Adobe Creative Cloud suite (InDesign, Illustrator, Photoshop) as well as full mastery Microsoft Office applications
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Fluent in English and French
Currently residing in Switzerland (Geneva and surrounds)
Preferred Qualifications
Master's degree a plus
Proficiency with online marketing and social media strategy
