About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The Performance Marketing Specialist works closely with Performance Marketing leadership to manage the execution of demand generation and conversion campaigns across key audiences to support growth for Northeastern University degree programs. He/she will implement lead generation strategies and manage channel level performance against well-defined measurement frameworks.
The Performance Marketing Specialist will work to drive growth in the generation of new prospective students for the University. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include PPC, display, paid social, etc. They will be focused on continuous improvement - seeking opportunities for testing and improvements within campaigns.
He/she will partner with the entire enrollment management team including program and regional marketing, international enrollment, analytics, counseling, and the customer experience teams. The focus of collaboration across these groups will include reporting and sharing insights on the performance of campaigns with key stakeholders, managing creative requests, and identifying reporting requirements in support of annual plans.
Responsibilities: Key responsibilities include:
Drives channel level plans for demand generation and conversion campaigns across the funnel for key target audiences in order to meet KPIs.
Develops, launches, tracks, and optimizes of demand generation campaigns across performance marketing channels that may include - PPC, SEO, display, paid social, etc.
Effectively project manages portfolio of digital initiatives and priorities
Manages testing strategy to improve performance of campaigns.
Provides reporting to various stakeholders around campaign performance and key insights.
Builds and maintains relationships with key agency partners and vendors who support digital marketing efforts including regular meetings, monitoring performance of the agency, and liaising between the agency and other partner marketing teams.
Leverages marketing tools, systems, and platforms to execute and measure campaign effectiveness.
Assists with development and oversight of marketing budget. Ensures timely processing of invoices and contracts for marketing expenses.
4-5 years of digital marketing experience
At least 3 years of experience with managing digital marketing campaigns, channels, and tactics that support awareness building and demand generation
Experience developing measurement plans and analyzing marketing campaigns, especially within digital tactics
Ability to manage multiple priorities and projects across various initiatives, vendors, and channels
Experience working with tools, systems, and technology to execute and analyze marketing campaigns
Strong collaboration skills, with internal and external stakeholders
Experience working at, or with, digital marketing agencies
Bachelor's degree required
Salary Grade: 11
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.