Marketing Analytics Manager

Marketing Analytics Manager

The Marketing Analytics Manager will apply analytics and expertise to support the firm's marketing strategy. The role will involve gathering and analyzing marketing data on customer buying behavior, website traffic and marketing campaigns. The Marketing Analytics Manager will develop dashboards and present insights to the marketing team to drive change and value for the business. The successful candidate has expertise in the investment management industry, a passion for analytics, and a thorough understanding of marketing dynamics. The Marketing Analytics Manager will report to the Head of Marketing.

Responsibilities

• Collect and analyze customer, marketing, and web behavioral data
• Develop digital campaigns and web measurement strategies
• Examine campaigns and key metrics; identify opportunities to increase campaign performance and effectiveness
• Develop and present learnings from analyses including actionable insights and recommendations
• Work with digital and content marketing teams to define and implement results
• Engage with client-facing teams to enable them to understand our data packages
• Communicate results and business impacts of insight initiatives
• Work cross-functionally with marketing, analytics, and other business partners to guide data-directed decision making
• Proactively seek opportunities to automate and improve processes within marketing

Requirements

• Bachelor's degree
• 5+ years of experience in digital marketing analytics
• Prior experience in asset management or financial services a plus
• Proven track record of delivering data-driven insights to inform digital strategy
• Skills across all digital channels (website, social, email, etc.), including their respective KPIs
• Expertise in Marketo, Google Analytics, Google Ads, and Tableau
• Ability to articulate how data points can become actionable tasks
• Demonstrable experience using analytics platforms to collect, organize and deliver relevant analytics reports and actionable insight